Founded on February 18, 1942, The War Advertising Council took seriously its job of rallying the American public’s support of World War II. Public service advertisements (PSAs) cautioned the home front that “Loose Lips Sink Ships” and bolstered the morale of women...
TODAY debuted on January 14, 1952 with television host Dave Garroway. Sixty years later, viewers still tune to this popular news-and-information morning show to discover what has happened in the world since they went to bed the night before. On January 14, 2011, TODAY...
January 2012 marked the launch of The Chamber of Southern Saratoga County’s 45th business anniversary promotional campaign. The theme that Bartel Communications created — “Your Chamber: Celebrating 45 Years as Your Destination for Success”...
In 1912, Tokuji Hayakawa’s invention of a snap belt buckle that required no holes for fastening marked the beginning of Osaka-based Sharp Corporation. A century later this global company remains “dedicated to improving lives through the use of advanced...
Here’s a cause for celebration in 2012 — your company’s business anniversary! Whether your company is approaching a milestone year (one ending in 0 or 5) or an in-between year, celebrating your business anniversary with a promotional campaign is like...
Salt and pepper is the symbol of the 14th business anniversary, according to “The Bartel Years(TM),” the roster of business anniversary symbols for a company’s first 100 years of success. An essential mineral for human life, salt or sodium chloride...
The sapphire is the symbol of the 45th business anniversary, according to “The Bartel Years(TM),” the roster of business anniversary symbols for a company’s first 100 years of success. Second in hardness only to the diamond, the sapphire has been...
At this season of giving, wise men and women business owners seeking to form great marketing partnerships are guided by a star principle: Give to receive. A backstory from my firm, Bartel Communications, illustrates this point. In 2007, we launched a new business...
Today, in writing out my Thanksgiving grocery list, I remembered to include all the ingredients for the traditional roast turkey dinner I’ll serve when my guests gather to count our blessings. A month ago, in writing out my Thanksgiving card list, I remembered...
November 8 marks the birthday of Margaret Munnerlyn Mitchell, author of the much-loved 1936 novel Gone with the Wind (GWTW). Since Miss Mitchell was a private person who shunned the spotlight, avoided interviews and steered clear of public appearances following the...
