In 1912, Tokuji Hayakawa’s invention of a snap belt buckle that required no holes for fastening marked the beginning of Osaka-based Sharp Corporation. A century later this global company remains “dedicated to improving lives through the  use of advanced technology and a commitment to innovation, quality, value and design.”

The sharp minds at Sharp believe in advanced planning, as evidenced by the January 1, 2012 launch of the company’s 100th business anniversary promotional campaign. Among the promotional elements are:

  • A 100th Business Anniversary Logo. This specially designed logo appears in television commercials, newspaper and other print advertisements, websites, product catalogs, internal and external publications, presentation materials and business cards. The 100th business anniversary logo will be used through December 31, 2012.
  • Updated Website. The company’s website has been refreshed with a new design and layout for easier navigating and searching. A 100th business anniversary section details Sharp’s history, the life story of the company’s founder and fascinating chronicles about many of Sharp’s unique products. The website will be updated throughout 2012 with 100th business anniversary news and information.
  • Centennial Events. Sharp has planned 100th business anniversary events that will be rolled out as 2012 rolls on.

Congratulations to Sharp on its 100th business anniversary! Congratulations, too, on using your sharp minds to plan your centennial business anniversary ahead of time! As a result, you have a whole year to SELL-abrate!

Blogger  Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm  created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business  anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: