Public Relations and Marketing
Marketing and Public Relations
For the cornerstones, stepping stones and milestones of your business, Bartel Communications delivers strategy, creativity and results. We are your marketing, public relations and branding-solutions partner for:
Cornerstones: from Seed to Start-Up
Through the corporate identity and marketing materials we create as the cornerstones of your business, we’ll help you establish a customer base and a market presence.
Stepping Stones: from Growth to Expansion
Through our strategic marketing and branding solutions, we’ll help you launch innovative products and services and move into new markets, which are the stepping stones to greater success.
Milestones: from Leading Edge to Maturity
Through our public relations and business anniversary marketing initiatives, we’ll help you approach milestones such as leadership transitions, mergers and acquisitions and significant business anniversaries.
Bartel Communications blends creativity and experience for the strategic marketing, public relations and branding solutions that will bring you greater customer engagement and brand loyalty.
Scroll down to read briefs about the success stories that demonstrate what we’ve done for clients in all business phases.
“Pauline’s exceptionally broad knowledge of public and media relations couples with creativity enabled us to bolster our campaign strategy focused on military veterans. Pauline demonstrated strong technical knowledge and used her abilities to the fullest. Her performance marks her as a true professional.”
Commercial Real Estate Specialist, Carrow Real Estate Services
“Pauline used a very creative approach in helping me to launch my real estate career by providing me with steps on how to move forward in networking, marketing, and advertising myself and my credentials. She is not only thorough in her no-nonsense approach, but she is on-the-spot creative and developed a tag line for me which is humorous and memorable. I look forward to working with her in the future to see what other tricks she has up her sleeve!”
Associate Broker, Keller Williams Capital District NY
Expressions of Gratitude
Expressions of Gratitude needed an infusion of customers and revenue during a make-or-break year. Our branding strategy for this corporate and special-occasions gift basket company included two community service initiatives, “Baskets of Hope” and “Baskets of Learning,” and print, radio and television publicity campaigns. This integrated strategy energized business for Expressions of Gratitude and yielded a 30% increase in revenue over the prior year. The publicity generated lucrative corporate contracts, enabling Expressions of Gratitude to grow and sustain sales over the next two years to $2.3 million in annual revenue.
The Chamber of Southern Saratoga County
Sandwiched between two larger chambers of commerce, The Chamber of Southern Saratoga County needed an image campaign to position itself as dynamic organization with a significant history of achievements in one of upstate New York’s fastest growing counties. The 40th anniversary image campaign we developed produced record-breaking attendance and revenue numbers for Chamber events and more than 1.5 million positive media impressions. Spin-off campaigns sustained the momentum and contributed to twin milestones: The Chamber reached its long-held goal of attaining 1,000 members, and the organization was named “2014 Chamber of the Year” by The Business Council of New York State.
For its 100th anniversary, Bennett Contracting wished to showcase its design and construction skills through a community service project and tell the company’s story of beginning as a plumbing shop and evolving into the area’s oldest and largest full-service home remodeling company in New York’s Capital District. Through our “Building Strong Roots” project, an employee team designed, constructed and installed a garden shed and grape arbor in a community garden where more than 50 families grow their own food. A media campaign followed the project from start to finish and generated more than one-half million positive print and broadcast impressions.
Bartel Communications Overview
Bartel Communications, Inc., is an award-winning communications firm, providing business services and writing services to corporate, government and not-for-profit clients. In the area of business services, we specialize in business anniversary marketing, public relations, marketing and workforce development training. In the area of writing services, we specialize in book coaching, custom content creation and ghostwriting. We provide brilliant ideas for building your brand. We start there and then deliver award-winning results.
Bartel Communications believes that brilliant ideas blossom through close collaboration with clients. That means we ask questions and listen to your answers until we understand your goals, your message and your audience. We synthesize information, share ideas and shape the direction of each project – together. Then we add the essential elements of our work: creativity, excellence and results.
Our creativity combines fresh thinking, insights and vision with logic, planning and execution. Since we have an innate desire to deliver a superior experience, excellence is threaded throughout all we do. We strive to exceed expectations – yours as well as our own. Therefore, we succeed in building your brand by positioning your company, providing inspired solutions and promoting competitive marketplace advantage for increased profitability – results that speak for themselves.
– Business Anniversary Marketing
– Custom Content (Strategy and Implementation)
– Public Relations
– Strategic Storytelling
– Health, Medicine & Wellness
– Heritage Tourism
– Public Relations
– Publishing and Printing
– Real Estate and Construction
– Training and Development
– Albany Molecular Research, Inc.
– Bennett Contracting, Inc.
– Berkshire Hathaway HomeServices Blake, REALTORS®
– The Chamber of Southern Saratoga County
– Cengage Learning
– Coldwell Banker
– Corso’s Cookies
– Expressions of Gratitude
– Federal Emergency Management Agency (FEMA)
– Mercer Development
– NYS Environmental Conservation
– The Otsego County Chamber of Commerce
– Rowman & Littlefield Publishing Group
– The Sage Colleges
– Snyder Printer
– Venturemark International Corp.
12½ Division Street
Waterford, NY 12188
Telephone (518) 237-1353