by admin | Jun 27, 2011 | Public Relations
When I was a rookie media-relations practitioner, I learned from my then-boss the secrets to avoiding the swerve pitch, which is sending a story idea or a media release with incorrect information. She had me double check every detail before I contacted a reporter....
by admin | Jun 24, 2011 | Marketing, Public Relations
In honor of our 14th business anniversary, Bartel Communications, Inc., debuts “The Bartel Years 200(TM),” business anniversary symbols to inspire business anniversary promotional campaigns for companies in operation for more than 100 years. “The...
by admin | Jun 23, 2011 | Marketing, Public Relations
The marriage of necessity and ingenuity for Bartel Communications, Inc., resulted in the birth of “The Bartel Years(TM),” the roster of business anniversary symbols for a century of business anniversary promotional campaigns. To help companies use...
by admin | Jun 22, 2011 | Marketing, Public Relations
Every marriage begins with the engagement. The engagement for “The Bartel Years(TM)” began in 2006 at a Bartel Communications’ staff meeting. One agenda item was how to celebrate the firm’s 10th business anniversary the following year. We...
by admin | Jun 17, 2011 | Marketing, Public Relations
In baseball, a changeup is thrown so it looks like a fastball but takes its time arriving at the plate. The media relations’ version is called the thumbs-down. The thumbs-down pitch involves sending an event-announcement media release less than two weeks before...
