The sapphire is the symbol of the 45th business anniversary, according to “The Bartel Years(TM),” the roster of business anniversary symbols for a company’s first 100 years of success.

Second in hardness only to the diamond, the sapphire has been considered since ancient times a symbol of longevity and endurance. Tradition also ascribes to the sapphire the qualities of candor, faithfulness, sincerity and truth. The star sapphire is known as the “Stone of Destiny” because travelers believed the gemstone would bring good luck on journeys.

This latter association inspired me in creating the branding message for the 45th business anniversary that The Chamber of Southern Saratoga County will celebrate in 2012:

“Your Chamber: Celebrating 45 Years as Your Destination for Success”

The Chamber of Southern Saratoga County has long been the business destination for its members in the upstate New York region, and members who have taken advantage of The Chamber’s many business-development services have found success.

The Chamber’s 45th business anniversary promotional campaign will feature graphic images of compass, map and GPS to represent the “Destination” theme and the color sapphire blue to reflect the 45th business anniversary symbol. Plans for the 45th business anniversary promotional campaign so far include:

  • A Chamber billboard with a GPS graphic to be displayed on Route 9 in Clifton Park, NY, the town in which the Chamber is headquartered
  • Sapphire-and-silver color scheme for The Chamber’s 45th Anniversary Awards Dinner, including the debut of “The Sapphire,” a cocktail that blends champagne and blueberry syrup and features a blue-tinted, sugar-rim garnish. A “mock-tail” version will also be available.
  • The 45th Anniversary Spring Classic Golf Tournament, featuring sapphire-and-silver tee signs and golf towels, sapphire golf balls and sapphire shirts for all golf tournament volunteers.

And you ain’t seen nothin’ yet!

Businesses seeking success in southern Saratoga County have one clear destination: The Chamber of Southern Saratoga County ( Happy 45th business anniversary in 2012!

Blogger  Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm  created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business  anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: