Like the sails on a schooner caught in gale force winds, employees are stretched to the limit these days. Delegating business anniversary planning and execution to staff already grappling with ongoing responsibilities is Big Mistake #3. Committing this blunder could...
Throwing a party is one way to celebrate a business anniversary. But if it’s a feel-good, aren’t-we-great, let’s-pat-ourselves-on-the-back kind of party, the company is guilty of Big Mistake #2 when it comes to planning and executing a business...
If you’re thinking about celebrating your company’s business anniversary, be smart in harnessing the promotional power of this essential marketing strategy. Avoid Big Mistake #1 that companies make in planning and executing business anniversary promotional...
After our photography-studio client challenged me to create business anniversary symbols for companies in their second century of business, I incubated the idea. Why were companies successful for more than a century? It had to be more than just having great products...
“The Bartel Years 200(TM)” is the roster of business anniversary symbols meant to inspire anniversary promotional campaigns for companies in operation for more than 100 years. What follows is the first part of the back story. After we issued the original...
When I was a rookie media-relations practitioner, I learned from my then-boss the secrets to avoiding the swerve pitch, which is sending a story idea or a media release with incorrect information. She had me double check every detail before I contacted a reporter....
In honor of our 14th business anniversary, Bartel Communications, Inc., debuts “The Bartel Years 200(TM),” business anniversary symbols to inspire business anniversary promotional campaigns for companies in operation for more than 100 years. “The...
The marriage of necessity and ingenuity for Bartel Communications, Inc., resulted in the birth of “The Bartel Years(TM),” the roster of business anniversary symbols for a century of business anniversary promotional campaigns. To help companies use...
Every marriage begins with the engagement. The engagement for “The Bartel Years(TM)” began in 2006 at a Bartel Communications’ staff meeting. One agenda item was how to celebrate the firm’s 10th business anniversary the following year. We...
In baseball, a changeup is thrown so it looks like a fastball but takes its time arriving at the plate. The media relations’ version is called the thumbs-down. The thumbs-down pitch involves sending an event-announcement media release less than two weeks before...
