Throwing a party is one way to celebrate a business anniversary. But if it’s a feel-good, aren’t-we-great, let’s-pat-ourselves-on-the-back kind of party, the company is guilty of Big Mistake #2 when it comes to planning and executing a business anniversary promotional campaign: Celebrating Without “Sell”-abrating.
A more strategic approach that we call The Bartel Way(TM) positions products and services within the context of the business anniversary and transforms the occasion into a “sell”-abration.
Smart companies celebrate and “sell”-abrate by creating an anniversary-year branding message, developing a business anniversary strategic plan and launching promotional strategies that position the company’s products or services within the context of the anniversary. Such strategies include:
- Outreach campaigns directed to customers and prospects that increase revenue
- Recognition campaigns for employees that build stronger relationships with company advocates
- Publicity campaigns that tell the company’s story of starting, struggling and succeeding
- Social media campaigns that deepen connections to key audiences
This is The Bartel Way(TM) of transforming business anniversary merry making into business anniversary money making.
Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: http://www.paulinebartel.com/services/corporate-services/business-anniversary-consulting