Will You Celebrate or SELL-abrate Your Business Anniversary This Year?

Some companies throw a party to mark a business anniversary. After all, what’s better than a catered affair with confetti and confections to celebrate a 10th, 25th or 150th business anniversary? How about a business anniversary “sell”-abration that contributes to the bottom line?

Companies with a “Let’s-Throw-an-Anniversary-Party” mindset overlook the promotional power of a business anniversary. Every business anniversary is an opportunity to showcase your company’s products and services, engage customers and drive sales.  

Companies with a “Let’s-Increase-the-Bottom-Line” perspective harness the business anniversary’s promotional power. They create an anniversary-year branding message, develop a business anniversary promotional plan and transform the business anniversary into a “sell”-abration. (Business anniversary consultants make this process smooth and easy.)

Strategies that transform business anniversary merry making into business anniversary money making include:

  • Outreach campaigns directed to customers and prospects that increase revenue 
  • Recognition campaigns for key stakeholders (e.g., employees, suppliers, etc.) that build stronger relationships with company advocates  
  • Community service projects that raise your company’s visibility in the community by doing good 
  • Publicity campaigns that tell your company’s story of starting, struggling and succeeding 
  • Social-media and custom-content marketing campaigns that connect to, inform and build relationships with customers and prospects  
  • Legacy campaigns that celebrate your company’s history and become part of the company’s brand moving into the future.   

By launching strategic business anniversary promotional campaigns, companies receive fabulous gifts:  

  • New and repeat business
  • Stronger key relationships
  • Competitive marketplace advantage

 Want to see this in action?

 A corporate and special-occasions gift basket company needed to increase its customer base and overall revenue during a make-or-break year. Bartel Communications created and publicized two community service campaigns, “Baskets of Hope” and “Baskets of Learning,” that involved collecting personal care products and back-to-school supplies, respectively, presenting them in beautifully decorated gift baskets and donating them to a women’s shelter.  

The campaigns created a high level of customer engagement, and the company attained a 30% increase in revenue over the prior year. Leveraging the anniversary momentum and the multi-media publicity generated, the company grew sales over the next two years to $2.3 million in annual revenue.  Now that’s a “sell”-abration! 

Bartel Communications offers a free guide, “Visioning Your Business Anniversary.” To receive your complimentary PDF, send a request to pauline@paulinebartel.com

Whether your company is reaching its 10th, 25th or 150th business anniversary, don’t miss the opportunity that comes only once in the lifetime of your company: Transforming business anniversary merry making into business anniversary money making!

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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What Is Gone With the Wind’s 76-Year Legacy?

A book to celebrate GWTW's 75th Anniversary!

A book to celebrate GWTW’s 75th Anniversary!

I am one of five film experts featured in the roundtable article “The Box-Office Champ: Remembering Gone with the Wind on its 75th Anniversary” by journalist and film historian Michael Coate in his column “History, Legacy & Showmanship” on the website The Digital Bits. The column “focuses on retrospectives and tributes to popular and historically significant films.”

I provided insights about why Gone With the Wind is worthy of celebration on its 75th — now its 76th — anniversary, why Gone With the Wind is cited as the most popular film ever made and what is Gone With the Wind‘s legacy. Following this link to read the article: http://www.thedigitalbits.com/columns/history-legacy–showmanship/remembering-gone-with-the-wind-75th

Background: The second edition of my work The Complete GONE WITH THE WIND Trivia Book was published by Taylor Trade Publishing, an imprint of Rowman & Littlefield, in honor of the film’s 75th anniversary in 2014.

This major rewrite of my 1989 original trade paperback, which sold more than 50,000 copies, continues the behind-the-scenes chronicle of Gone With the Wind — the book, the movie and the phenomenon that endures today.

I relate in loving detail the inside stories of the writing and publishing of the novel; the Hollywood frenzy of transforming the book into film, including casting headaches, on-set tensions and jinxed scenes; the premiere; and the Academy Awards. The updated edition also contains the scoop on the publication of two Gone With the Wind sequels; the disastrous debut of the Scarlett television miniseries; the post-Gone With the Wind lives of cast members, such as the revelation of Clark Gable’s secret lovechild; the restoration of three original costumes in time for Gone With the Wind‘s 75th anniversary; and much more.

The book’s reader-friendly format — fact-packed features, profiles, quizzes and photographs — will delight any Gone With the Wind fan and make this the one book that no “Windie” can do without.

The Complete GONE WITH THE WIND Trivia Book (2nd edition) is available as a $16.95 trade paperback and as a $9.99 eBook. Visit https://rowman.com/ISBN/9781589798205 for further information.

I am an award-winning writer who has been a devoted “Windie” since the age of 16, when I first saw the film with my mother. Since then, I have viewed the movie countless times and have collected an array of Gone With the Wind books and memorabilia. And I will always love Gone With the Wind.

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

 

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Community Loan Fund Marks 30th Business Anniversary

Congratulations to the Community Loan Fund on its 30th business anniversary!

Located in Albany, NY, the Community Loan Fund connects “socially concerned individuals and institutions to build a healthier local economy and community, by making low-cost flexible loans to social and micro-entrepreneurs, and by providing training and technical assistance services to support the lending activities” (www.mycommunityloanfund.org).

Bartel Communications developed the 30th business anniversary comprehensive strategic plan for the Community Loan Fund. The theme was “Strengthening Communities, Changing Lives.” Year-long events and activities were planned to support the goals of:

  • Strengthening relationships with key stakeholders
  • Attracting new volunteers, investors and donors
  • Spreading awareness of programs and services

The Community Loan Fund used the 30th business anniversary comprehensive strategic plan to achieve spectacular results.

At the 30th business anniversary gala in October 2015, the organization received an investment check of $30,000 from a new minority-owned small business owner/investor. The frosting on the business anniversary cake? The Community Loan Fund received from the U.S. Department of Treasury a $1.75 million grant. The Community Loan Fund will use the bulk of the award for a three-year lending-capital campaign with the goal of raising $6 million.

The news of this grant was covered in the Albany Business Review:

http://www.bizjournals.com/albany/news/2015/10/07/community-loan-fund-recieves-1-75m-grant-from-u-s.html?ana=e_alby_rdup&s=newsletter&ed=2015-10-08&u=uxiEr5HgYoTJ3uJFumW%2BmDw9vZd&t=1444323919

Congratulations, Community Loan Fund, on your 30th business anniversary! Here’s to 30 more great years of “Strengthening Communities, Changing Lives!”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Autographed Bookplate for GWTW Fans

A book to celebrate GWTW's 75th Anniversary!

A book to celebrate GWTW’s 75th Anniversary!

For the holiday season, I’m offering autographed bookplates for readers of The Complete GONE WITH THE WIND Trivia Book (2nd edition).

The 4” x 3” cream-color bookplate has a border that reminds me of the Art Deco design style popular during the 1930s, when Margaret Mitchell’s book was published and David O. Selznick transformed the novel into the film. The bookplate’s paper and adhesive are archival quality and acid free, and you can easily affix the bookplate to an inside page of The Complete GONE WITH THE WIND Trivia Book (2nd edition).

Request an autograph so your book becomes a more cherished, personal memento of your love for Gone With the Wind.

Here’s how to receive your free bookplate by mail:

  • Type or print clearly the desired inscription (for example: “To Mary – A great Gone With the Wind fan. Merry Christmas!”)
  • Indicate your email address (in case I have a question about your request)
  • Enclose a self-addressed stamped envelope
  • Mail your request to me at Post Office Box 491-B, Waterford, NY 12188

Happy holidays to all fans of Gone With the Wind!

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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Snyder Printer Marks 120th Business Anniversary

On October 24, 1895, Walter Snyder opened a printing business in Troy, NY. The company witnessed the evolution of printing from wood type to linotype and digital printing.

On October 24, 2015, Snyder Printer marked its 120th business anniversary. Today, this fourth-generation family owned company is led by Walter Snyder’s great-granddaughter, Dona Snyder-Reardon. She continues the family tradition of quality printing while ensuring that Snyder Printer is a leader in the area of environmental sustainability. For example, Snyder Printer:

  • Holds The Forest Stewardship Council (FSC) Chain of Custody Certification (COC). The Forest Stewardship Council encourages responsible management of the world’s forests. The Chain-of-Custody Certification documents the flow of the fiber that becomes paper from forests to paper manufacturers and merchants to the printer holding FSC COC Certification.
  • Prints all materials using the Staccato screening process that minimizes ink consumption and creates less waste. All elements of the printing process – chemistry, plates, ink and paper – are recycled.
  • Uses 908 BIO Series environmentally friendly inks. These soy/vegetable-based inks are made from 100% natural raw materials.
  • Reduces emissions from the printing process by lowering the level of Volatile Organic Compounds (VOCs). As a member of the Occupational Safety and Health Administration (OSHA) Safety and Health Achievement Recognition Program (SHARP), Snyder Printer has met or exceeded all OSHA regulations for health and safety for the last ten years – the only New York State printer to achieve this recognition.

Congratulations to Snyder Printer as our client celebrates “The Power of Print for 120 Years.”

To learn more about Snyder Printer and to view a Time Warner Cable “Business Beat” broadcast segment about Snyder Printer, click this link: http://www.snyderprinter.com/textimonials/history.html

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Bennett Contracting — From the Beginning

Bennett Team at InstallationTime Warner Cable News reporter Jon Dougherty tells Bennett Contracting’s story of beginning as a plumbing shop in 1915, expanding into heating and insulation services in the 1970s and evolving into the Capital District’s oldest and largest full-service home remodeling company today.

This “Capital Region Business Beat” profile includes glimpses of artifacts from our client’s early days, including a photograph of the original store front in Delmar, NY, and original contracts and invoices that Dan A. Bennett issued to customers.

His grandson and current company president – Greg Bennett Jackson – speaks about the 100th business anniversary community service project that Bennett Contracting completed for the Lincoln Park community garden in Albany’s South End, where 52 families grow their own fresh food.

Watch the feature at this link:

http://www.twcnews.com/nys/capital-region/news/2015/09/9/bennett-contracting-celebrates-100-years-in-business.html

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Bennett Contracting Celebrates a Century of Success in the Capital District

Bennett Team at InstallationBennett Contracting, Inc., began in 1915 when Dan (D.A.) Bennett opened a plumbing shop in a rented garage in Delmar, NY. A railroad steam fitter, Bennett saw opportunities in servicing the new technology of the times: indoor plumbing and central heating. Family members joined the growing company after World War II. In 1976, Gregory Jackson, one of Bennett’s grandsons, was brought in to start the D.A. Bennett Insulation Company.

In 1984, Jackson and his business partner Paul Gutman expanded the company beyond plumbing, heating and insulation into a full-service home remodeling business and moved the company to its current location at 693 South Pearl Street in Albany, NY.

The Capital District’s number one home remodeling company, Bennett Contracting has expanded their services to include windows, siding, kitchens and baths. With more than 60 employees and an extensive service department, Bennett Contracting can handle any home improvement project a customer has in mind.

Read all about Bennett Contracting’s history and the company’s 100th business anniversary community service project, as told by The Spotlight News.

  •  “Bennett Family Legacy Lives: Family Business Marks 100th Anniversary” (July 9, 2015)

http://www.spotlightnews.com/news/2015/jul/12/bennett-family-legacy-lives/?page=1&

  • “Green in the ‘Hood” (August 12, 2015)

http://www.coloniespotlight.com/news/2015/aug/16/trend-urban-farming-growing-ever-quicker/

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Why I Will Always Love Gone With the Wind

A book to celebrate GWTW's 75th Anniversary!

A book to celebrate GWTW’s 75th Anniversary!

I first saw Gone With the Wind in 1968, when my mother insisted that I must see this film. I knew nothing about the plot or the players and felt that spending nearly four hours in a theater was a colossal waste of time.

As the title swept across the screen, I sat mesmerized. I watched Scarlett O’Hara win hearts with a toss of her dark curls, flash her willful green eyes at disaster and vow to think of some way to get Rhett Butler back. Smitten by this romantic story, I identified with Scarlett’s love for Ashley. I, too, was a 16-year-old suffering pangs of unrequited love.

Three years later when the film revisited my hometown, I realized the first of Gone With the Wind‘s four lasting lessons: You can’t make somebody love you. That helped me to discard childish notions of loving someone from afar and, like Scarlett, helped me realize that ignoring real love causes sorrow and regret.

When I was in my twenties, I saw Gone With the Wind again. Then, I was living away from home, toiling at a job I hated. As I sat in the theater, I focused on Scarlett’s new life, unfolding in Atlanta. She flaunted social custom by appearing in mourning garments at the bazaar. She set tongues wagging by accepting Rhett’s invitation to dance. She dared to wear the hat that Rhett brought from Paris.

At the film’s final moments, I was overcome by this story of self-realization. Throw off the corsets of convention, Gone With the Wind stated, believe in yourself and become your own person. Girded by this second lesson, I started exploring a new yet unsure career as a writer. When my first book was published, I understood that, like Scarlett, you must be the person your spirit knows you to be.

Gone With the Wind paid another call when I was in my thirties. Then, I was hurting from a failed marriage and the death of my father. As I sat in the theater, I focused on Scarlett returning to Tara to find her mother dead and her father mad with grief. She vowed in the garden to “never be hungry again.” She picked cotton until her hands were worn; she stirred soap until her arms ached. She gained sustenance with the gold coins taken from the Yankee deserter.

At the film’s final moments, I felt comforted by this story of survival. No matter what life hands you, Gone With the Wind whispered, if you are brave, if you are determined, if you let nothing stand in your way, you can survive. Buoyed by this third lesson, I worked two jobs while taking college courses and continued with my writing. I was brave, even when it was hard. I was determined, even when it seemed as if my goals were unattainable. I let nothing stand in my way, and, like Scarlett, I survived.

When I was in my forties, Gone With the Wind appeared again. I had a new life as a writer, a life I never dreamed of when I first saw the film. I had a man to love who loved me, and I was blessed to have my 82-year-old mother still going strong.

Then, when Gone With the Wind returned to theaters, it was I who insisted that we must see this film. As my mother and I sat in the theater, I focused on Scarlett and Rhett visiting Tara after their New Orleans honeymoon and on Rhett’s recognizing that Scarlett’s strength comes from Tara’s red earth.

At the film’s final moments, I discovered Gone With the Wind‘s fourth lesson: home and knowing where you come from. Scarlett, weeping at the foot of the staircase, hearing the voices of her father, Ashley and Rhett, knows what she must do: go home to Tara.

No matter where your path in the world leads, Gone With the Wind confirms, you remain tethered to home through your family and friends, through the lessons and values you acquired as a child. When my shoulders buckle from cares, I remember my father’s unceasing encouragement and think of my mother’s unwavering confidence in me. I square my shoulders and face those burdens with renewed courage. I know that no matter where I go, I carry home in my heart and, like Scarlett, that is where I get my strength.

Others may disparage this iconic 1939 film for their own reasons. For me, I will always love Gone With the Wind.

Copyright © 2015 Pauline Bartel

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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Bennett Contracting’s 100th Anniversary Publicity

GrapeArborRibbonCutting-16Congratulations to our client Bennett Contracting on the “Building Strong Roots” 100th anniversary community service project undertaken to improve the lives of 52 families in Albany’s South End.

A team of employees from the Capital District’s oldest and largest full-service home remodeling company designed, built and installed a garden shed and grape arbor in the Lincoln Park community garden operated by the not-for-profit organization Capital Roots.

Here’s the story of the 100th anniversary campaign in words and pictures:

  • Times Union (June 4, 2015) “Your Best Shot” column

http://www.timesunion.com/news/article/Capital-Roots-gets-garden-shed-6298113.php

  • Troy Record (June 6, 2015)

http://www.troyrecord.com/lifestyle/20150606/capital-roots-benefits-from-bennett-contracting-project

  • Times Union (June 11, 2015) “Capital Region Gives” column

http://www.timesunion.com/tuplus-local/article/Roots-deep-in-South-End-garden-6319923.php

  • Times Union (June 11, 2015) “Capital Region Gives” blog

http://blog.timesunion.com/giving/roots-deep-in-south-end-garden/2542/

  • Times Union (July 2, 2015) Congratulations ½-page ad sponsored by Harvey Building Products and Certainteed Siding (Page A-4)
  • Spotlight News (July 9, 2015) “Bennett Family Legacy Lives: Family Business Marks 100th Anniversary”

https://www.spotlightnews.com/news/business/2015/07/12/bennett-family-legacy-lives/

  •  Colonie Spotlight (August 12, 2015) “Green in the ‘Hood”

https://www.spotlightnews.com/towns/bethlehem/2015/08/16/trend-urban-farming-growing-ever-quicker/

  • Time Warner Cable News “Capital Region Business Beat” (broadcast for 24 hours on September 13, 2015)

http://spectrumlocalnews.com/nys/capital-region/news/2015/09/9/bennett-contracting-celebrates-100-years-in-business

Congratulations on all the publicity! Glad we could make it happen for Bennett Contracting!

And now, a word from our client, Greg Bennett Jackson, president of Bennett Contracting:

“When I hired Pauline, I did it as a chronic skeptic, but I knew I had to do something because I was way out of my comfort zone trying to put together a 100th anniversary promotion. I had ideas but didn’t know what to do with them. I interviewed a few people for the job and was immediately impressed by how organized and professional Bartel Communications was. I gave Pauline the contract, and the results have been spectacular! We were able to make a 100-year-old construction company interesting to the press and the public. I have been getting compliments on what a great job I did ever since. Of course, the real credit goes to Pauline Bartel. Best decision I ever made!”

Oh, Greg, you’ve made me blush! I appreciate your kind words about our hard work. Thank you!

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Bennett Contracting and Capital Roots Partner to Help Families Build Strong Roots

GrapeArborRibbonCutting-16

Tucked into a corner of Albany’s Lincoln Park is a community garden, operated by the local nonprofit Capital Roots, where 52 families grow their own fresh, organic foods. For seasons, the gardeners had to cope with a tool shed with a leaky roof, a grape arbor that was falling apart and communal gardening tools that were broken and rusted.

To the rescue came Bennett Contracting, the Capital District’s oldest and largest full-service home remodeling company, that wished to help the South End families build strong roots.

Third-generation owner Greg Bennett Jackson and a team of employees built a garden shed and grape arbor and replaced the gardening tools as gifts to the community garden in honor of the company’s 100th anniversary.    

Since all of the Capital Roots’ community gardens are managed organically, Jackson made sure to use cedar instead of treated lumber where possible for the structures. “Our ‘Building Strong Roots’ project demonstrates Bennett Contracting’s belief that every project, no matter how big or small, receives our utmost attention and care,” Jackson said.

At the May 14, 2015 ribbon cutting, Jackson accepted the thanks of Capital Roots’ Executive Director Amy Klein and Lead Garden Organizer Tara Quackenbush. Jackson also expressed the wish that “our contributions to the Lincoln Park community gardens will allow families to grow build roots for years to come.”

Bennett Contracting, Inc., began in 1915 when Dan (D.A.) Bennett opened a plumbing shop in a rented garage in Delmar, NY. A railroad steam fitter, Bennett saw opportunities in servicing the new technology of the times: indoor plumbing and central heating. Family members joined the growing company after World War II. In 1976, Gregory Jackson, one of Bennett’s grandsons, was brought in to start the D.A. Bennett Insulation Company.

In 1984, Jackson and his business partner Paul Gutman expanded the company beyond plumbing, heating and insulation into a full-service home remodeling business and moved the company to its current location at 693 South Pearl Street in Albany, NY.

The Capital District’s number one home remodeling company, Bennett Contracting has expanded their services to include windows, siding, kitchens and baths. With more than 60 employees and an extensive service department, Bennett Contracting can handle any home improvement project a customer has in mind. Visit www.bennettcontracting.com for further information.

Capital Roots is a 40-year-old nonprofit organization that nourishes healthy communities with 50 Community Gardens, The Veggie Mobile®, Healthy Stores, The Produce Project, Squash Hunger and more. Capital Roots recently opened The Urban Grow Center, a regional facility focused on urban agriculture and produce distribution to four counties, enabling Capital Roots to triple their ability to deliver local food and services to underserved neighborhoods and low-income families. Learn more at www.capitalroots.org

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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