After our photography-studio client challenged me to create business anniversary symbols for companies in their second century of business, I incubated the idea. Why were companies successful for more than a century? It had to be more than just having great products...
“The Bartel Years 200(TM)” is the roster of business anniversary symbols meant to inspire anniversary promotional campaigns for companies in operation for more than 100 years. What follows is the first part of the back story. After we issued the original...
When I was a rookie media-relations practitioner, I learned from my then-boss the secrets to avoiding the swerve pitch, which is sending a story idea or a media release with incorrect information. She had me double check every detail before I contacted a reporter....
In honor of our 14th business anniversary, Bartel Communications, Inc., debuts “The Bartel Years 200(TM),” business anniversary symbols to inspire business anniversary promotional campaigns for companies in operation for more than 100 years. “The...
The marriage of necessity and ingenuity for Bartel Communications, Inc., resulted in the birth of “The Bartel Years(TM),” the roster of business anniversary symbols for a century of business anniversary promotional campaigns. To help companies use...
