Like the sails on a schooner caught in gale force winds, employees are stretched to the limit these days. Delegating business anniversary planning and execution to staff already grappling with ongoing responsibilities is Big Mistake #3. Committing this blunder could...
Throwing a party is one way to celebrate a business anniversary. But if it’s a feel-good, aren’t-we-great, let’s-pat-ourselves-on-the-back kind of party, the company is guilty of Big Mistake #2 when it comes to planning and executing a business...
If you’re thinking about celebrating your company’s business anniversary, be smart in harnessing the promotional power of this essential marketing strategy. Avoid Big Mistake #1 that companies make in planning and executing business anniversary promotional...
After our photography-studio client challenged me to create business anniversary symbols for companies in their second century of business, I incubated the idea. Why were companies successful for more than a century? It had to be more than just having great products...
“The Bartel Years 200(TM)” is the roster of business anniversary symbols meant to inspire anniversary promotional campaigns for companies in operation for more than 100 years. What follows is the first part of the back story. After we issued the original...
