Cartier Celebrates 165th Business Anniversary With an Odyssey

Established in Paris in 1847, iconic French jeweler and watchmaker Cartier (www.cartier.us/) celebrated its 165th business anniversary with a visual brand odyssey. The three-and-a-half minute commercial L’Odyssee de Cartier (http://www.odyssee-cartier.co.uk/#/film) is...

Celebrate a Business Anniversary By Refreshing the Brand Image

When a company or organization has been in business for two or more decades, the time may be right for sprucing up the old corporate image. A business anniversary provides a perfect opportunity for such a brand-image makeover. That was the thinking of the Consulting...