Big Mistake #1 Companies Make With A Business Anniversary

If you’re thinking about celebrating your company’s business anniversary, be smart in harnessing the promotional power of this essential marketing strategy. Avoid Big Mistake #1 that companies make in planning and executing business anniversary promotional...

“The Bartel Years 200(TM)”: The Back Story, Part 2

After our photography-studio client challenged me to create business anniversary symbols for companies in their second century of business, I incubated the idea. Why were companies successful for more than a century? It had to be more than just having great products...

“The Bartel Years 200(TM): The Back Story, Part I

“The Bartel Years 200(TM)” is the roster of business anniversary symbols meant to inspire anniversary promotional campaigns for companies in operation for more than 100 years. What follows is the first part of the back story. After we issued the original...

“The Bartel Years(TM)” Back Story: The Marriage

The marriage of necessity and ingenuity for Bartel Communications, Inc., resulted in the birth of “The Bartel Years(TM),” the roster of business anniversary symbols for a century of business anniversary promotional campaigns. To help companies use...