From inside my office, I watch people on the street, coping with a broiling sun, temperatures in the 90s and humidity off the meteorological charts. But I am keeping cool thanks to the building’s Carrier air conditioning system. So let me send a big shout out of...
Like the sails on a schooner caught in gale force winds, employees are stretched to the limit these days. Delegating business anniversary planning and execution to staff already grappling with ongoing responsibilities is Big Mistake #3. Committing this blunder could...
Throwing a party is one way to celebrate a business anniversary. But if it’s a feel-good, aren’t-we-great, let’s-pat-ourselves-on-the-back kind of party, the company is guilty of Big Mistake #2 when it comes to planning and executing a business...
If you’re thinking about celebrating your company’s business anniversary, be smart in harnessing the promotional power of this essential marketing strategy. Avoid Big Mistake #1 that companies make in planning and executing business anniversary promotional...
After our photography-studio client challenged me to create business anniversary symbols for companies in their second century of business, I incubated the idea. Why were companies successful for more than a century? It had to be more than just having great products...
