Cartier Celebrates 165th Business Anniversary With an Odyssey

Established in Paris in 1847, iconic French jeweler and watchmaker Cartier (www.cartier.us/) celebrated its 165th business anniversary with a visual brand odyssey. The three-and-a-half minute commercial L’Odyssee de Cartier (http://www.odyssee-cartier.co.uk/#/film) is...

Celebrate a Business Anniversary By Refreshing the Brand Image

When a company or organization has been in business for two or more decades, the time may be right for sprucing up the old corporate image. A business anniversary provides a perfect opportunity for such a brand-image makeover. That was the thinking of the Consulting...

Knickerbocker Steamer Company Celebrates 200th Anniversary

During the same year in which Citi (www.citigroup.com), the leading global bank, celebrates its 200th business anniversary, the oldest village volunteer fire company in the United States celebrates its own bicentennial. The Knickerbocker Steamer Company...

Citi Celebrates 200th Business Anniversary

“The Bartel Years 200(TM)” represent the DNA of business achievement: qualities that enable companies to reach a second century of success. According to “The Bartel Years 200(TM),” the symbol of the 200th business anniversary is Transcendence....