During tough economic times, smart companies harness the power of media relations to promote and grow their businesses. Media relations is the art of working with journalists in various media (i.e., newspapers, magazines, radio, television, the Internet) to inform...
You want to “sell”-abrate your company’s business anniversary. But you’re overwhelmed at the thought of adding a business anniversary promotional campaign to the current workload. The solution? Smart companies hire a business anniversary consultant. Here...
The ancient Romans worshiped Janus as the god of endings and of beginnings. In religious art and sculpture, Janus was depicted with two faces, one looking to the past and the other looking to the future. Since we’re nearing January — the month that was...
Some letters to Santa ask for a puppy, a pony or the latest electronic gizmo. Others, with requests for peace on earth or food for the hungry, reflect the letter writers’ altruism. Still others contain heartbreaking appeals for things Santa cannot pack on his...
The Saratoga Race Course is already out of the gate with plans to celebrate its 150th business anniversary in 2013. Starting in May 2013 and continuing through September 2013, the Saratoga Race Course business anniversary celebration christened Saratoga150 features: A...
