German immigrant Richard Hellmann opened a deli in New York City in 1905, selling meats, cheeses, salads and two types of his wife’s homemade mayonnaise. To differentiate between the two, Hellmann tied blue ribbons around the small jars that contained one condiment...
Your company’s milestone business anniversary is approaching. That means you have a decision to make: Do you celebrate or do you “sell”-abrate? Your mindset determines which you choose. Companies that choose to celebrate have a...
The date: July 12, 1962. The place: London’s Marquee Club. Taking the stage that night was a debut band fronted by a sexy, strutting lead singer. Mick Jagger and the boys rocked the house that night, and The Rolling Stones have been rocking the world for the last five...
You want to “sell”-abrate your company’s business anniversary. But you’re overwhelmed at the thought of adding a business anniversary promotional campaign to the current workload. The solution? Smart companies hire a business anniversary consultant. Here...
The ancient Romans worshiped Janus as the god of endings and of beginnings. In religious art and sculpture, Janus was depicted with two faces, one looking to the past and the other looking to the future. Since we’re nearing January — the month that was...
