David O. Selznick and Victor Fleming arrived at Ben Hecht’s house early one morning. They spirited Hecht away in Selznick’s car, and on the way to the studio they came to terms: Selznick would pay Hecht $15,000 for one week’s work. At the studio,...
German immigrant Richard Hellmann opened a deli in New York City in 1905, selling meats, cheeses, salads and two types of his wife’s homemade mayonnaise. To differentiate between the two, Hellmann tied blue ribbons around the small jars that contained one condiment...
Your company’s milestone business anniversary is approaching. That means you have a decision to make: Do you celebrate or do you “sell”-abrate? Your mindset determines which you choose. Companies that choose to celebrate have a...
The date: July 12, 1962. The place: London’s Marquee Club. Taking the stage that night was a debut band fronted by a sexy, strutting lead singer. Mick Jagger and the boys rocked the house that night, and The Rolling Stones have been rocking the world for the last five...
You want to “sell”-abrate your company’s business anniversary. But you’re overwhelmed at the thought of adding a business anniversary promotional campaign to the current workload. The solution? Smart companies hire a business anniversary consultant. Here...
