In 1861 when Abraham Lincoln was in the White House, Lewis Dubois Bassett made his first batch of ice cream. The place: The Bassett backyard in Salem, NJ. The method: A mule-turned churn. This month, America’s oldest ice cream company celebrates its...
Throwing a party is one way to celebrate a business anniversary. But if it’s a feel-good, aren’t-we-great, let’s-pat-ourselves-on-the-back kind of party, the company is guilty of Big Mistake #2 when it comes to planning and executing a business...
