Your company’s milestone business anniversary is approaching. That means you have a decision to make: Do you celebrate or do you “sell”-abrate? Your mindset determines which you choose. Companies that choose to celebrate have a...
The date: July 12, 1962. The place: London’s Marquee Club. Taking the stage that night was a debut band fronted by a sexy, strutting lead singer. Mick Jagger and the boys rocked the house that night, and The Rolling Stones have been rocking the world for the last five...
During tough economic times, smart companies harness the power of media relations to promote and grow their businesses. Media relations is the art of working with journalists in various media (i.e., newspapers, magazines, radio, television, the Internet) to inform...
You want to “sell”-abrate your company’s business anniversary. But you’re overwhelmed at the thought of adding a business anniversary promotional campaign to the current workload. The solution? Smart companies hire a business anniversary consultant. Here...
The ancient Romans worshiped Janus as the god of endings and of beginnings. In religious art and sculpture, Janus was depicted with two faces, one looking to the past and the other looking to the future. Since we’re nearing January — the month that was...
