“Play Ball”: The Thumbs-Down Pitch

In baseball, a changeup is thrown so it looks like a fastball but takes its time arriving at the plate. The media relations’ version is called the thumbs-down. The thumbs-down pitch involves sending an event-announcement media release less than two weeks before...

Move Over, Brides! Businesses Have Anniversaries, Too!

June is an anniversary month for businesses as well as for brides. For example, Henry Ford incorporated Ford Motor Company on June 16, 1903. Richard Branson’s Virgin Atlantic made its inaugural flight on June 22, 1984. I opened the doors to Bartel...

As We Make Our Debut…

Welcome to the blog for Pauline Bartel and Bartel Communications, Inc! We’re an award-winning corporate communications firm that develops persuasive tools our clients use to win new business. You can find more information about us at www.paulinebartel.com This...