June is an anniversary month for businesses as well as for brides. For example, Henry Ford incorporated Ford Motor Company on June 16, 1903. Richard Branson’s Virgin Atlantic made its inaugural flight on June 22, 1984. I opened the doors to Bartel Communications, Inc., on June 30, 1997.
For nuptial anniversaries, married couples turn to lists of wedding anniversary symbols to guide their celebrations. However, businesses had no comparable anniversary list to guide their “sell”-abrations — until now. My firm’s 10th anniversary inspired the creation of “The Bartel Years(TM),” a new twist just for businesses on the time-honored idea of using symbols to represent anniversaries.
“The Bartel Years(TM)” is a roster of business anniversary symbols for a century of business anniversary promotional campaigns. In developing “The Bartel Years(TM),” I integrated well-established wedding anniversary symbols, such as Silver for the 25th and Gold for the 50th, with original symbols for in-between anniversary years and for those beyond the 75th year. I established various categories (e.g., wine, music, minerals, famous pairs, etc.) then ordered the elements of each category from good to best. For example, in the fabric category, “Canvas” represents the 11th business anniversary, and “Silk” represents the 91st business anniversary.
Download a free copy of “The Bartel Years(TM)” from our website (http://www.paulinebartel.com/services/corporate-services/business-anniversary-consulting). Then follow this blog to read the back story to “The Bartel Years(TM).” You’ll discover the true story about the perfect marriage of necessity and ingenuity.
Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: http://www.paulinebartel.com/services/corporate-services/business-anniversary-consulting