June is an anniversary month for businesses as well as for brides. For example, Henry Ford incorporated Ford Motor Company on June 16, 1903. Richard Branson’s Virgin Atlantic made its inaugural flight on June 22, 1984. I opened the doors to Bartel...
The Stinker Pitch involves sending a media release containing no newsworthy content. Some business people confuse what’s new with what’s news. While teaching a building-a-buzz-for-your-business seminar, I asked participants to list company achievements that could be...
I met Clueless Carl at a Chamber networking mixer. This small-business owner was vexed by the media’s inattention to his company. “My competitors are always in the papers, but they never write about me,” Carl grumbled. When I asked if he had reached out to the...
I’m a contributing writer for “Welcome to The Boardroom,” a business-section feature of the Ballston Journal. Once a month, I submit to the business editor an article in which I discuss an aspect of branding, marketing or public relations. A new...
Welcome to the blog for Pauline Bartel and Bartel Communications, Inc! We’re an award-winning corporate communications firm that develops persuasive tools our clients use to win new business. You can find more information about us at www.paulinebartel.com This...
