When I was a rookie media-relations practitioner, I learned from my then-boss the secrets to avoiding the swerve pitch, which is sending a story idea or a media release with incorrect information. She had me double check every detail before I contacted a reporter....
In honor of our 14th business anniversary, Bartel Communications, Inc., debuts “The Bartel Years 200(TM),” business anniversary symbols to inspire business anniversary promotional campaigns for companies in operation for more than 100 years. “The...
The marriage of necessity and ingenuity for Bartel Communications, Inc., resulted in the birth of “The Bartel Years(TM),” the roster of business anniversary symbols for a century of business anniversary promotional campaigns. To help companies use...
Every marriage begins with the engagement. The engagement for “The Bartel Years(TM)” began in 2006 at a Bartel Communications’ staff meeting. One agenda item was how to celebrate the firm’s 10th business anniversary the following year. We...
In baseball, a changeup is thrown so it looks like a fastball but takes its time arriving at the plate. The media relations’ version is called the thumbs-down. The thumbs-down pitch involves sending an event-announcement media release less than two weeks before...
