Some companies throw a party to mark a business anniversary. After all, what’s better than a catered affair with confetti and confections to celebrate a 10th, 25th or 50th business anniversary? How about a business anniversary “sell”-abration that contributes to the bottom line? I’ll take that over a slice of anniversary cake any day.
The “Let’s-Throw-A-Party-Because-It’s-Our-Anniversary” mindset ignores the marketing power of a business anniversary. Every business anniversary is an opportunity to:
- Remind others of your company’s staying power, achievements and community service
- Win new and repeat business, build stronger key relationships and gain competitive marketplace advantage.
That’s why smart companies launch a business anniversary promotional campaign that has three key elements:
- An anniversary-year theme
- An anniversary branding message for key stakeholders
- Promotional strategies and tactics that position products and services within the context of the anniversary.
As a result, the business anniversary becomes a “sell”-abration, contributing directly to the company’s future success.
Will you celebrate or “sell”-abrate your next business anniversary? Please share your thoughts here.
Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: http://www.paulinebartel.com/services/corporate-services/business-anniversary-consulting