To honor the 60th anniversary of the reign of Her Majesty Queen Elizabeth II, the experts at Steinmetz Diamonds crafted the Jubilee Pink Diamond: a fancy pink-brown, 35.60-carat cushion-cut Forevermark diamond. Forevermark ( is a diamond brand from the De Beers group of companies ( The Jubilee Pink Diamond is on display in the Martin Tower, formerly known as the Jewel House, which is home to the Crown Jewels. (Take a Today Show tour at

The Jubilee Pink Diamond is a fitting tribute for a Diamond Jubilee, an occasion that celebrates 60 years. In the realm of business anniversaries, the Diamond is the symbol of both the 60th and 75th business anniversaries, according to “The Bartel Years(TM).”

With its long history of symbolism, the Diamond is a fitting metaphor for companies marking 60th and 75th business anniversaries. Companies reaching those milestones can spotlight through business anniversary promotional campaigns:

  • The Excellence of the products and services offered to customers
  • The Commitment of company founders and succeeding generations of owners to nurturing and growing the organization, supporting and empowering employees, leading and impacting the community and the industry
  • The Brilliance of company visionaries who saw better ways to do things and developed innovations that secured the organization’s future success
  • The Strength of the company as it weathered economic storms over the years, surviving, striving and thriving.

For companies marking 60th and 75th business anniversaries, I pose this query: How is the Diamond inspiring your business anniversary promotional campaign? Please share your thoughts.

Blogger  Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm  created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business  anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: