Savvy business leaders recognize the power of a published book to establish a position as an authoritative and influential thinker. Businessman Harvey Mackay built his thought leadership brand with his first motivational book Swim with the Sharks Without Being Eaten...
During tough economic times, smart companies harness the power of public relations to promote and grow their businesses. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial...
