Some companies marking a milestone business anniversary use the anniversary number or the anniversary symbol in business anniversary promotional campaigns. Holiday Inn — the largest hotel chain in the world — is celebrating its 60th business anniversary in 2012 by using both:

  • Holiday Inn ( offered 60 free room nights via Priority Club Rewards points each day from August 1 through August 31, 2012. Customers qualified for the giveaway by sharing a memorable-firsts story, photo or video on the hotel chain’s Facebook page ( or by tweeting with the hashtag #celebratefirsts on its Twitter paage (
  • Holiday Inn launches “Celebrating 60 Years Around the World” on September 28, 2012 in Europe, using the symbol of the 60th business anniversay: Diamond. Holiday Inn’s parent company, InterContinental Hotels Group ( is tucking one-carat cushion-cut diamonds under bed pillows in guest rooms in randomly selected hotels in Belgium, France, Germany, the Netherlands, Russia, Turkey, Spain and the United Kingdom. Clues posted on social media will give hints about the diamonds’ locations that customers can follow.

Congratulations to Holiday Inn on its 60th business anniversary! Kudos, too, for using both the anniversary year and the anniversary symbol in the business anniversary promotional campaign! The former reinforces the hotel chain’s longevity in the minds of guests. The latter inspires creative promotional ideas that engage customers in the business anniversary “sell”-abration.

Find the symbol of your company’s business anniversary by downloading “The Bartel Years(TM)” or by requesting “The Bartel Years 200(TM)” by emailing Then in the Comments section share your ideas for combining the anniversary number and symbol in your business business anniversary “sell”-abration.

Need ideas for your company’s business anniversary “sell”-abration? Download free business anniversary information from our website ( or contact me directly (

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: