Congratulations to the Community Loan Fund on its 30th business anniversary!

Located in Albany, NY, the Community Loan Fund connects “socially concerned individuals and institutions to build a healthier local economy and community, by making low-cost flexible loans to social and micro-entrepreneurs, and by providing training and technical assistance services to support the lending activities” (

Bartel Communications developed the 30th business anniversary comprehensive strategic plan for the Community Loan Fund. The theme was “Strengthening Communities, Changing Lives.” Year-long events and activities were planned to support the goals of:

  • Strengthening relationships with key stakeholders
  • Attracting new volunteers, investors and donors
  • Spreading awareness of programs and services

The Community Loan Fund used the 30th business anniversary comprehensive strategic plan to achieve spectacular results.

At the 30th business anniversary gala in October 2015, the organization received an investment check of $30,000 from a new minority-owned small business owner/investor. The frosting on the business anniversary cake? The Community Loan Fund received from the U.S. Department of Treasury a $1.75 million grant. The Community Loan Fund will use the bulk of the award for a three-year lending-capital campaign with the goal of raising $6 million.

The news of this grant was covered in the Albany Business Review:

Congratulations, Community Loan Fund, on your 30th business anniversary! Here’s to 30 more great years of “Strengthening Communities, Changing Lives!”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit