One strategy for celebrating a business anniversary is offering special business anniversary promotional packages tied to the anniversary year. That’s what Turner Classic Movies (www.TCM.com) did for its 20th anniversary in 2014: Offered 20 free nationwide...
German immigrant Richard Hellmann opened a deli in New York City in 1905, selling meats, cheeses, salads and two types of his wife’s homemade mayonnaise. To differentiate between the two, Hellmann tied blue ribbons around the small jars that contained one condiment...
Your company’s milestone business anniversary is approaching. That means you have a decision to make: Do you celebrate or do you “sell”-abrate? Your mindset determines which you choose. Companies that choose to celebrate have a...
The date: July 12, 1962. The place: London’s Marquee Club. Taking the stage that night was a debut band fronted by a sexy, strutting lead singer. Mick Jagger and the boys rocked the house that night, and The Rolling Stones have been rocking the world for the last five...
During tough economic times, smart companies harness the power of media relations to promote and grow their businesses. Media relations is the art of working with journalists in various media (i.e., newspapers, magazines, radio, television, the Internet) to inform...
