One strategy for celebrating a business anniversary is offering special business anniversary promotional packages tied to the anniversary year. That’s what Turner Classic Movies (www.TCM.com) did for its 20th anniversary in 2014: Offered 20 free nationwide...
During the week of April 10, 1939, filming of Gone With the Wind centered on the sequences in the Atlanta church turned hospital. In the Shadow scene, while caring for the wounded, Scarlett complains that she is tired. “Aren’t you tired, Melanie?”...
Clark Gable had finally had it with the Gone With the Wind wardrobe made for him by the Selznick International costume department. The shirt collars choked him, and the suits and cravats were ill fitting. He complained to producer David O. Selznick, who — on...
In early March 1939, Ria Gable’s divorce came through. Clark Gable was now free to marry Carole Lombard. On the day the news of the divorce broke, Hearst newspaper columnist Louella Parsons asked Lombard about the pair’s wedding plans. Lombard told her,...
On March 13, 1939, David O. Selznick wrote a memo to Production Manager Raymond A. Klune concerning the dramatic use of colors in Gone With the Wind’s costumes. The producer impressed upon Klune that the costumes should symbolize “the changing...
