by admin | Aug 2, 2011 | Communication
The IBM Selectric reported for work in American offices 50 years ago on July 31, 1961. By the time it retired 25 years later, the Selectric had revolutionized office work and inspired many of the features of today’s word-processing computers: The...
by admin | Jun 13, 2011 | Communication, Public Relations
The Stinker Pitch involves sending a media release containing no newsworthy content. Some business people confuse what’s new with what’s news. While teaching a building-a-buzz-for-your-business seminar, I asked participants to list company achievements that could be...
by admin | Jun 12, 2011 | Communication, Public Relations
I met Clueless Carl at a Chamber networking mixer. This small-business owner was vexed by the media’s inattention to his company. “My competitors are always in the papers, but they never write about me,” Carl grumbled. When I asked if he had reached out to the...
by admin | May 29, 2011 | Communication, Public Relations
I’m a contributing writer for “Welcome to The Boardroom,” a business-section feature of the Ballston Journal. Once a month, I submit to the business editor an article in which I discuss an aspect of branding, marketing or public relations. A new...
by admin | May 18, 2011 | Communication, Marketing, Public Relations
Welcome to the blog for Pauline Bartel and Bartel Communications, Inc! We’re an award-winning corporate communications firm that develops persuasive tools our clients use to win new business. You can find more information about us at www.paulinebartel.com This...
