Your company’s milestone business anniversary is approaching. That means you have a decision to make: Do you celebrate or do you “sell”-abrate? Your mindset determines which you choose.
Companies that choose to celebrate have a “Let’s-Throw-A-Party-Because-It’s-Our-Anniversary” mindset. They arrange catered affairs with confetti and confections and congratulate themselves on their longevity. Unfortunately, this internally focused perspective ignores the marketing power of a business anniversary.
Companies that choose to “sell”-abrate have a “Let’s-Increase-the-Bottom-Line” mindset. They create an anniversary-year branding message, develop a business anniversary strategic plan and launch a promotional campaign that positions products and services within the context of the anniversary. This externally focused perspective transforms business anniversary merry making into business anniversary money making through:
- Outreach campaigns directed to customers and prospects
- Recognition campaigns for employees
- Community service projects
- Public relations campaigns
- Social media campaigns
As a result, these companies:
- Spread awareness of their products and services
- Build stronger relationships with company advocates
- Raise their visibility in the community by doing good
- Tell their stories of starting, struggling and succeeding in business
- Connect to and build relationships with customers and prospects
Whether your company is approaching its 5th or its 150th business anniversary, don’t miss the opportunity that comes only once in the lifetime of your company: Transforming your milestone business anniversary into a “sell”-abration.
With that mindset, you’ll contribute to your company’s present prosperity and ensure its continued longevity.
Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications firm, specializing in marketing, public relations and business anniversary consulting services. The firm created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations. Download free copies of “The Bartel Years™” and the special report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business Anniversary” at this link: http://www.paulinebartel.com/services/corporate-services/business-anniversary-consulting