Some companies throw a party to mark a business anniversary. After all, what’s better than a catered affair with confetti and confections to celebrate a 10th, 25th or 150th business anniversary? How about a business anniversary “sell”-abration that contributes to the bottom line?
Companies with a “Let’s-Throw-an-Anniversary-Party” mindset overlook the promotional power of a business anniversary. Every business anniversary is an opportunity to showcase your company’s products and services, engage customers and drive sales.
Companies with a “Let’s-Increase-the-Bottom-Line” perspective harness the business anniversary’s promotional power. They create an anniversary-year branding message, develop a business anniversary promotional plan and transform the business anniversary into a “sell”-abration. (Business anniversary consultants make this process smooth and easy.)
Strategies that transform business anniversary merry making into business anniversary money making include:
- Outreach campaigns directed to customers and prospects that increase revenue
- Recognition campaigns for key stakeholders (e.g., employees, suppliers, etc.) that build stronger relationships with company advocates
- Community service projects that raise your company’s visibility in the community by doing good
- Publicity campaigns that tell your company’s story of starting, struggling and succeeding
- Social-media and custom-content marketing campaigns that connect to, inform and build relationships with customers and prospects
- Legacy campaigns that celebrate your company’s history and become part of the company’s brand moving into the future.
By launching strategic business anniversary promotional campaigns, companies receive fabulous gifts:
- New and repeat business
- Stronger key relationships
- Competitive marketplace advantage
Want to see this in action?
A corporate and special-occasions gift basket company needed to increase its customer base and overall revenue during a make-or-break year. Bartel Communications created and publicized two community service campaigns, “Baskets of Hope” and “Baskets of Learning,” that involved collecting personal care products and back-to-school supplies, respectively, presenting them in beautifully decorated gift baskets and donating them to a women’s shelter.
The campaigns created a high level of customer engagement, and the company attained a 30% increase in revenue over the prior year. Leveraging the anniversary momentum and the multi-media publicity generated, the company grew sales over the next two years to $2.3 million in annual revenue. Now that’s a “sell”-abration!
Bartel Communications offers a free guide, “Visioning Your Business Anniversary.” To receive your complimentary PDF, send a request to pauline@paulinebartel.com
Whether your company is reaching its 10th, 25th or 150th business anniversary, don’t miss the opportunity that comes only once in the lifetime of your company: Transforming business anniversary merry making into business anniversary money making!
Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.
Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.
Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting