The Queen’s Diamond Jubilee Logo

The year 2012 marks the Diamond Jubilee of Her Majesty Queen Elizabeth II. She acceded to the throne following the death of her father, King George VI, on February 6, 1952.

Her coronation took place in Westminster Abbey on June 2, 1953. In the speech that followed, the newly crowned Queen told her subjects: “I have in sincerity pledged myself to your service.”

To honor Her Majesty for six decades of service, The Queen Elizabeth Diamond Jubilee Trust has been established to “fund innovative and compelling initiatives that will make a very real difference to people throughout the Commonwealth,” according to Sir John Major, Chairman of the Board of Trustees (

Six themes were chosen for investment by The Trust — one for each decade of The Queen’s reign — and represent the values of dedication, leadership, compassion and duty exemplified by Her Majesty The Queen. The themes are:

  • Young Diamonds: Using sports to help young people learn the values of leadership, responsibility and teamwork, which will improve their lives and their communities.
  • Urban Food: Establishing food gardens in urban areas so communities can grow their own nutritious fruits and vegetables and earn income from garden bounty.
  • Disability to Capability: Teaching skills to people with disabilities and supporting their efforts to become active members of the community.
  • Heritage and Culture: Helping people appreciate and safeguard irreplaceable elements of historical and contemporary cultural heritage.
  • Exceptional Leaders: Recognizing 60 exceptional community leaders for their duty and dedication and supporting development of projects that will benefit their communities.
  • Care with Dignity: Providing supportive care to the elderly so they can lead active lives and compassionate care to the chronically ill.

The creation of this new charitable truest is only one of many activities that will mark the Diamond Jubilee year. The central celebration is Diamond Jubilee Weekend (June 2 to 5, 2012) with events throughout the United Kingdom and across the Commonwealth. Royal watchers can find news and information about the festivities at The Official Website of the British Monarchy ( and at The Official Website of The Queen’s Diamond Jubilee (

Companies marking 60th business anniversaries may think they need a Queen’s ransom to launch a charitable or community-service project in honor of their own diamond jubilees.

Not so.

Even modest endeavors can have great impact both for the beneficiary of the project and for the company that celebrates its longevity by giving back. You can do well by doing good. Congratulations if your company is celebrating 60 years in business this year!

Congratulations and best wishes to Her Majesty Queen Elizabeth II on the occasion of her Diamond Jubilee! Long live the Queen!

Blogger  Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm  created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business  anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
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