This year marks the 15th business anniversary of Bartel Communications, Inc., (, my award-winning corporate communications firm. We transform business anniversary merry making into business anniversary money making.

In honor of this milestone, I present Part 1 of 15 FAQs (Frequently Asked Questions) About Business Anniversary “Sell”-abrations:

1. Which business anniversaries are the most important to celebrate?

All of them. The anniversaries ending in 0 or 5 are the milestone years that most companies celebrate. But don’t ignore the in-between years. Each business anniversary is an opportunity to remind customers and prospects of your company’s staying power and achievements.

Consider: Do you want to spotlight your products or services once every 5 or 10 years or do you want to spotlight your products or services every year? At the heart of a business anniversary is a “sell”-abration, contributing directly to your company’s future success.

2. When should we begin planning for our company’s business anniversary?

Transforming a business anniversary into a “sell”-abration takes advanced planning. This involves an integrated marketing and public relations strategy for positioning a company’s products or services within the context of the business anniversary.

Devote at least 3 to 6 months to preparing for a single-day “sell”-abration. Devote at least 12 months to preparing for a yearlong “sell”-abration that launches in January and concludes in December of your company’s anniversary year.

3. We haven’t been in business that long. Why should we celebrate our anniversaries?

Celebrating a business anniversary is an essential marketing strategy, especially for new businesses. The failure rate for new U.S. businesses in the first year is between 70% and 80%. Only about half of the survivors will remain in business for the next four years. Every anniversary is an opportunity for your company to celebrate its success and to remind the marketplace that you’re still in business.

Celebrating business anniversaries with promotional campaigns leads to:

  • New Outreach Opportunities
  • Stronger Key Relationships
  • Competitive Marketplace Advantage

Those are great business anniversary gifts for both new and established companies.

Check this blog again for Part 2 of 15 FAQs (Frequently Asked Questions) About Business Anniversary “Sell”-abrations.  What questions do you have about transforming business anniversary merry making into business anniversary money making?

Need ideas for your company’s business anniversary “sell”-abration? Download free business anniversary information from our website ( or contact me directly (

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: