100th Business Anniversary Finds Arthur Murray Waltzing Into Second Century of Success

Tall, lanky, 14-year-old Arthur Murray was too shy to socialize with girls until a friend who was popular with the ladies taught him a few dance steps. Murray enjoyed dancing so much that by age 17 in 1912 he was teaching social dancing. This led to his founding the first Arthur Murray Dance Studio in New York City. Assuring customers that “if you can walk, we can teach you how to dance,” Murray guaranteed to do so in ten easy lessons.

The company that taught the world to dance — and introduced dance crazes such as “The Big Apple” — marked its 100th business anniversary in 2012 with the world’s largest dance party.

On April 4, Arthur Murray Franchised Dance Studios (www.arthurmurray.com) in North and South America, the Caribbean, Europe, the Middle East, Africa, Australia and Asia hosted anniversary parties complete with celebration beverages, desserts and professional-dance demonstrations.

As the world’s largest dance instruction organization waltzes into its second century of success, the spirit of Arthur Murray remains vibrant in the 270 studios that bear his name. Happy 100th business anniversary! May I have the next dance?

Blogger  Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of
Bartel Communications, Inc., an award-winning corporate communications firm,
specializing in marketing, public relations and business anniversary consulting
services. The firm  created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business  anniversary symbols to inspire two centuries of business anniversary
“sell”-abrations. Download free copies of “The Bartel Years™” and the special
report “The Top 10 Business Anniversary Ideas for SELL-abrating Your Business
Anniversary” at this link: http://www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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1 Response to 100th Business Anniversary Finds Arthur Murray Waltzing Into Second Century of Success

  1. Carol Galle says:

    Hi Pauline. Thanks for sharing and congrats to Arthur Miller.

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