95th Business Anniversary Profile: Pamela Marinello

This year marks the 95th business anniversary of Berkshire Hathaway HomeServices, Blake REALTORS®, (formerly Prudential Manor Homes, REALTORS®), a company led by the Christiana family (www.bhhsblake.com). Every family has a story. Here is one that celebrates that business anniversary milestone.

Pamela D. Marinello has been a real estate sales associate with BHHS Blake, REALTORS® for 19 years. Pam is currently an Associate Broker in the Clifton Park office. She qualified for the 2016 Leading Edge Society, an award for ranking among the top 7% of network nationwide. She resides in Clifton Park.

She devotes her volunteer energy to Blue Star Mothers of America, Inc., a cause also supported by the Christiana family. Blue Star Mothers are women who have children serving in the military, guard or reserves or children who are veterans. Pam’s son is serving with the Army in Afghanistan.

Pam’s personal passion for supporting other military mothers and their children and for promoting patriotism makes her an active member of the Capital Region NY2 chapter, one of more than 200 chapters throughout the nation.

“BHHS Blake has been wonderful – particularly Jay Christiana – in supporting the fundraising done during the year by the Blue Star Mothers,” Pam said. For the holidays, Pam places a box in the corporate office for donations of items that are earmarked as part of care packages mailed to the troops. Pam’s chapter also raises cash donations for the postage needed to mail the packages overseas. “The care packages provide a little bit of love from home,” Pam said.

This year marks the 10th annual Blue Jean Ball, a casual gala hosted by the local Blue Star Mother’s chapter that was held on April 29, 2017 at the Joseph E. Zaloga Post 1520. The event featured dinner, dancing, silent auction, music and fun all for the good cause of supporting the troops.

“One of the MOST important aspects of working for BHHS Blake is that the Christiana family is so supportive and understanding,” Pam said. “Family is everything to them as it is to those working at BHHS. As the head of a family-run company, Jay has become a personal friend over the years. As I watch his family grow, it’s so rewarding to me that he cares about my family. He has a talent for technology that assists in my personal mission to raise funds for the Blue Star Mothers. I have helped other local community efforts for different causes, for an example a local child fighting a childhood illness, and Jay always steps up to help in any way he can. It’s one of the most endearing things a CEO can do.”

Pam’s work as a Blue Star Mother was profiled in the Saratoga Business Journal. See page 13 at this link: https://gallery.mailchimp.com/71033641dc5e0881c70da0a34/files/95af76a2-582e-4e68-84a7-fb764854ac19/SBJ5_2017_WebFile.pdf

 

Blogger Bio:

Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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95th Business Anniversary Profile: Jo-Ann White

This year marks the 95th business anniversary of Berkshire Hathaway HomeServices, Blake REALTORS®, (formerly Prudential Manor Homes, REALTORS®), a company led by the Christiana family (www.bhhsblake.com). Every family has a story. Here is one that celebrates that business anniversary milestone.

Jo-Ann White has been associated with Berkshire Hathaway HomeServices Blake, REALTORS® (formerly Prudential Manor Homes, REALTORS®) for 34 years. Beginning as a real estate associate, she became a top salesperson. In 1987, she joined the management team focusing on recruiting and training, and in 1994, she was named a vice president. She works in the Saratoga Springs office and resides in the Spa City.

This third-generation Saratogian focuses her fundraising efforts on Code Blue Saratoga (www.codebluesaratoga.org).

“The death of the homeless woman in December 2013 was shocking and sparked a whole wave of fundraising and volunteering in area businesses and neighborhoods,” Jo-Ann said. That volunteering included soliciting area businesses for donations and holding food drives to benefit Shelters of Saratoga. Those efforts continue today and are supported by the Christiana family, owners of BHHS Blake, REALTORS®.

“Being a part of this company for the majority of my adult life has been like having another large extended family,” Jo-Ann said. “The caring atmosphere that the Christiana’s have created within the confines of this very competitive industry is simply remarkable. It is very comforting to know that the folks who own the business in which you work always have your back. I’m proud to represent them and very fortunate to say this is the only broker I have worked for in over 34 years.”

Here’s coverage of Jo-Ann’s community action in The Saratogian: http://www.saratogian.com/business/20170306/berkshire-hathaway-celebrates-95th-anniversary

Blogger Bio:

Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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95th Business Anniversary Profile: Sandra Nardoci

This year marks the 95th business anniversary of Berkshire Hathaway HomeServices, Blake REALTORS®, (formerly Prudential Manor Homes, REALTORS®), a company led by the Christiana family (www.bhhsblake.com). Every family has a story. Here is one that celebrates that business anniversary milestone.

Sandy Nardoci

Sandra V. Nardoci began her real estate career in 1991 with Prudential Manor Homes, REALTORS®. After 26 years, she continues to be part of the same real estate company that became Berkshire Hathaway HomeServices, Blake REALTORS® in February 2015. She is an Associate Broker/Seniors Real Estate Specialist in the Albany corporate home office. She received the President’s Circle award for ranking among the top 4% of network nationwide. She resides in Guilderland.

After losing her father to cancer three decades ago, Sandra honored his memory by volunteering for numerous causes, particularly those serving the needs of seriously ill children. She co-founded Capital District YMCA “Circle of Champs,” a program dedicated to improving the quality of life for children and their families that are touched by life-threatening illnesses.

She also co-founded and currently chairs “Voices of Hope,” a Capital Region collaborative consortium of not-for-profits that share resources, bringing hope and services to children and families affected by life-altering conditions (http://www.voicesofthecapitalregion.org)

According to Sandra: “As an Ambassador for a multitude of charitable organizations throughout the Capital Region for almost three decades there has not been one organization that the Christiana’s have not supported. They are community spirited beyond anyone’s imagination and after 26 years it’s both a joy and privilege to still be a part of the Christiana’s BHHS family.”

The Altamont Enterprise profiled Sandy’s work with children and their families: https://altamontenterprise.com/03012017/love-her-father-nardoci-helps-kids-cancer

Blogger Bio:

Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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5 Fast Facts About Business Anniversaries

When realizing that your company is nearing a milestone business anniversary – one that ends in 0 or 5 – you might think about throwing a gala celebration. Instead, how about launching a “sell”-abration that contributes to your bottom line? These five fast facts will help you make the most of your next business anniversary:

A business anniversary has promotional power.

A strategic marketing approach uses the anniversary to showcase your products or services, engage customers and prospects and drive sales and revenue. In other words, you “sell”-abrate your anniversary with a promotional campaign.

A business anniversary can be promoted all year.

Some companies celebrate their business anniversaries on a single day. Smart companies “sell”-abrate by launching a 12-month marketing and public relations campaign to maximize the anniversary’s promotional power.

A business anniversary “sell”-abration is strategic.

Companies create an anniversary-year branding message, develop an anniversary strategic plan and launch integrated marketing and public relations tactics. (Business anniversary consultants make this process smooth and easy.) Strategies include outreach campaigns to customers and prospects, appreciation campaigns for employees and other key stakeholders, community service projects, legacy initiatives, publicity and social media campaigns.

A business anniversary “sell”-abration requires planning.  

Transforming a business anniversary into a “sell”-abration takes time and thought. Devote at least 9 to 12 months to the task. Waiting too long to plan squanders the marketing opportunities the anniversary offers. Make it great; don’t procrastinate!

 A business anniversary “sell”-abration delivers results.

Business anniversary “sell”abrations yield new and repeat business, stronger key relationships and competitive marketplace advantage. And those are gifts you can take to the bank.

Whether your company is reaching its 10th, 25th or 150th business anniversary, don’t miss the opportunity that a business anniversary “sell”-abration offers: Transforming business anniversary merry making into business anniversary money making.

We help our clients do just that. Here’s how:

www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

Blogger Bio:

Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

 

 

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Curious Commonalities Between Casablanca and Gone With the Wind

Gone With the Wind

A book that will delight any Gone With the Wind fan!

This year marks the 75th anniversary of Casablanca, my #2 all-time-favorite film. This 1942 Humphrey Bogart-Ingrid Bergman classic appears on many lists of the greatest films of all time, as does my #1 all-time-favorite film, 1939s Gone With the Wind.

Over the years, through countless viewings of these films, I’ve observed that Casablanca and Gone With the Wind have a curious number of commonalities. For example, both films:

  • Are set in times of war. World War II is the backdrop for Casablanca; the Civil War is the backdrop for Gone With the Wind.
  • Involve love triangles. In Casablanca, the love triangle involves Rick Blaine, Ilsa Lund and her husband Victor Lazlo. In Gone With the Wind, the love triangle involves Rhett Butler, Scarlett O’Hara and her unrequited love for Ashley Wilkes. (Also curious: the male lead characters in Casablanca and Gone With the Wind share the same initials: R.B.)
  • Contain unforgettable music. “As Time Goes By” is used to perfection in Casablanca; “Tara’s Theme” graces Gone With the Wind. (Here the commonalities are easy to connect: The music for both firms was scored by master composer Max Steiner, regarded in Hollywood as “the father of film music.” Steiner was in demand by many film studios, including Warner Bros., the studio that produced Casablanca and Selznick International Pictures, the studio that produced Gone With the Wind.)
  • Contain memorable movie quotes. Rick says to Ilsa: “Here’s looking at you, kid,” the line the American Film Institute ranked as #5 on “100 Years…100 Movie Quotes,” a list of “the most memorable movie quotations of all time.” Rhett says to Scarlett: “Frankly, my dear, I don’t give a damn,” the line ranked #1 on the same list.
  • Offer last lines that suggest starting over. Rick telling Captain Renault, “Louie, I think this is the beginning of a beautiful friendship.” Scarlett telling herself: “I’ll think of someway to get him back. After all, tomorrow is another day!”
  • End with loss and separation. In Casablanca, Rick sends Ilsa away with Victor on the plane bound for Lisbon. Afterwards, Rick and Captain Renault leave Casablanca for the Free French garrison in Brazzaville. In Gone With the Wind, Rhett tells Scarlett that he’s leaving her to return to Charleston. Afterwards, Scarlett declares she’ll return home to Tara.

I’ve also observed that:

  • In Rick’s café, Major Strasser recites details from the dossier the Germans have compiled about Rick that show him to be persona non grata: “Richard Blaine, American…cannot return to his country…The reason is a little vague.” In the drawing room at Twelve Oaks over brandy and cigars, Confederate Charles Hamilton is angered over Rhett’s renegade talk about the North’s military superiority and highlights Rhett’s persona non grata status: “I hear that you were turned out of West Point, Mr. Rhett Butler, and that you aren’t received by any decent family in Charleston – not even your own.”
  • At the café La Belle Aurore, Ilsa – knowing that she can’t leave Paris with Rick – tells him “Kiss me. Kiss me as if it were the last time.” At the turn to Tara on the McDonough Road, Rhett begs Scarlett: “You’re a woman sending a soldier to his death with a beautiful memory…Scarlett, kiss me…kiss me once.”
  • In his above-the-bar apartment, a drunken, jealous Rick waits for Ilsa to come and then verbally abuses her. In the dining room of their Atlanta home, a drunken, jealous Rhett waits for Scarlett to return from Ashley’s party and then physically threatens her.
  • In Rick’s office, Captain Renault reveals his knowledge that Rick “ran guns to Ethiopia…You fought in Spain on the Loyalist side.” At the Atlanta Bazaar, Dr. Meade introduces Rhett as “that most daring of all blockade runners, whose fleet of schooners, slipping past the Yankee guns, have brought to us here the very woolens and laces we wear tonight.”
  • In Rick’s apartment, after his refusal to hand over the letters of transit, Ilsa reminds Rick that Lazlo’s cause was at one time Rick’s cause, too. Rick declares: “I’m not fighting for anything anymore except myself. I’m the only Cause I’m interested in.” At the Atlanta Bazaar, after Scarlett praises his heroics in support of the Cause, Rhett disabuses her of those romantic notions: “I believe in Rhett Butler. He’s the only Cause I know. The rest doesn’t mean much to me.”
  • In her first visit to Rick’s apartment, Ilsa reveals to him her feelings about Lazlo: “[I] looked up to him, worshipped him with feelings [I] thought was love.” In her second visit to Rick’s apartment, Ilsa admits: “The day you left Paris. If you knew what I went through. If you knew how much I loved you. How much I still love you.” After Melanie dies, Scarlett realizes that Ashley loved Melanie – and not Scarlett – all along and admits to him: “And I’ve loved something that – that doesn’t really exist.” Later in Rhett’s bedroom as he packs, Scarlett confesses her love for him and admits: “I never really loved Ashley.”
  • Rick sets up Captain Renault, making him believe he’ll be able to arrest Lazlo on the serious charge of possession of the letters of transit. Rhett sets up Tom the Yankee captain, making him believe that Ashley and the others were with Rhett at Belle Watling’s establishment.

What accounts for these curious commonalities between Casablanca and Gone With the Wind?  Could these have emerged from the influence of war and the theme of love and sacrifice? Might these be the Hollywood ingredients for the hopeless-love romantic drama? Or could these be among the ubiquity of ideas that flow from the collective unconscious – the Universal Mind – the font from which all writers draw inspiration? Whatever explains these curious commonalities, I wonder this: Will any of today’s films withstand the test of time and be as beloved as Casablanca and Gone With the Wind 75 years from now?

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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Don’t Ignore In-Between Business Anniversaries

Autographed book donated to an animal rescue organization

Autographed book donated to an animal rescue organization

Many companies celebrate milestone business anniversaries – those ending in 0 or 5 – yet ignore the in-between years. That’s a big mistake.

Each business anniversary is an opportunity to showcase products and services, engage customers and prospects and drive sales and revenue, a strategy that we at Bartel Communications call “sell”-abrating. So I pose this question: Do you want to promote your products or services every five or ten years or do you want to “sell”-abrate your offerings every year?

For the 19th business anniversary of Bartel Communications, we chose to remind customers and prospects of our staying power through community service. We used the symbol of the 19th business anniversary – “Flora and Fauna” (according to “The Bartel Years™) – as inspiration for our business anniversary theme: “Generosity is in Our Nature.” All of our community service initiatives related to plants and animals and flowed from our theme. Here’s some of what we did:

Flora:

  • Contributed to Saratoga PLAN (www.saratogaplan.org) for its “Feast of the Fields” gala. Proceeds from the event helped “to conserve the rural character, natural habitats and scenic beauty of Saratoga County.”
  • Sent “Give-a-Tree” cards from the Arbor Day Foundation (www.arborday.org) to colleagues providing business referrals to Bartel Communications during the year. Each card was a corporate thank-you gift, signifying that in the recipient’s honor a tree would be planted in one of our nation’s forests.

Fauna:

  • Contributed to the ASPCA (https://www.aspca.org) to support the organization’s work in preventing animal cruelty.
  • Donated an inscribed copy of my book Amazing Animal Actors (Taylor Trade Publishing) to the Animal Protective Foundation (www.animalprotective.org), an animal rescue organization, as a silent auction item for its annual fundraising gala. More than 325 influential business professionals and community leaders attend the gala each year. Our donation informed the attendees about a mutual love of animals and a belief that every animal deserves a home.

Our 19th business anniversary initiatives allowed us to do good, honor our beliefs in environmental conservation and animal rights and herald our creativity with business anniversary promotional campaigns. That’s a winning combination.

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Local 100th Birthday Bash Celebrates Olivia de Havilland of Gone With the Wind

Gone With the Wind
A book that will delight any Gone With the Wind fan!

Actress Olivia de Havilland, who portrayed Melanie Hamilton Wilkes in Gone With the Wind, celebrated her 100th birthday on July 1, 2016. She marked the occasion with family and friends in Paris, France, her home for many years.  

Locally, when a cinema legend reaches the century mark, no ordinary birthday bash will do, especially if the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) has anything to do about it. And this is what I did.

I partnered with Bow-Tie Criterion Cinema in Saratoga Springs, NY, to host a 100th birthday salute to Miss de Havilland on Saturday, September 3 and Sunday, September 4, 2016, starting at 11 a.m.

The festivities each day included a:

  • Screening of Gone With the Wind, the film for which Olivia de Havilland received her first Academy Award nomination.
  • Melanie trivia quiz for movie goers before the film
  • Raffle drawing for an inscribed copy of The Complete GONE WITH THE WIND Trivia Book (2nd edition) during intermission
  • Birthday cake reception and book signing after the film

Gone With the Wind

The local newspaper The Saratogian covered the Saturday birthday bash with a feature story:

http://www.saratogian.com/lifestyle/20160905/local-author-appears-at-gone-with-the-wind-screening-in-saratoga-springs

Happy 100th birthday, Olivia de Havilland! You will always be our Melanie.

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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100th Birthday Salute to Gone With the Wind’s Melanie: Olivia de Havilland

A book that will delight any Gone With the Wind fan!
A book that will delight any Gone With the Wind fan!

Rhett Butler called her “A great lady…A very great lady.” Join us as we honor the spirit of Melanie Hamilton Wilkes and celebrate the 100th birthday of the actress who portrayed her – Olivia de Havilland – at Bow Tie Criterion Cinemas in Saratoga Springs, NY, on both Saturday, September 3 and Sunday, September 4, 2016, starting at 11 a.m.

Each day’s festivities include a:

  • Screening of Gone With the Wind, the film for which Olivia de Havilland received her first Academy Award nomination.  
  • Melanie trivia quiz for movie goers before the film
  • Raffle drawing for an inscribed copy of The Complete GONE WITH THE WIND Trivia Book (2nd edition) during intermission
  • Birthday cake reception and book signing after the film

General admission is $5.50 per ticket. For a Blue Loyalty Rewards Card member, admission is $4.50 per ticket. For a Gold Loyalty Rewards Card member, admission is free for the card holder only.

To whet the appetites of film fans, here are three trivia questions to ponder about Olivia de Havilland:

  • Where was Olivia born on July 1, 1916?
  • Who was her famous younger sister?
  • Which film brought Olivia her first Academy Award as “Best Actress?”

Post your answers in the comments section.

Happy 100th birthday to our Melanie — Olivia de Havilland!

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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Elegant, Memorable 5th Business Anniversary Campaign

Fabric grocery bags encouraged helping all generations avoid hunger.

Fabric grocery bags encouraged helping all generations avoid hunger.

For the 5th business anniversary of the financial services firm Generations Planning Group, the two managing partners wished to show appreciation to their clients in an elegant, memorable way. So the Certified Financial Planners turned to Bartel Communications, the business anniversary experts. Here’s what we did:

Understood the ClientThe financial planning services offered by Generations Planning Group emphasize continuity or, in industry parlance, the transfer of wealth to the next generation. The family clients they help include multiple generations — parents, their children and grandchildren; the business clients they help include company owners concerned with succession planning to the next generation.

Once we understood the client’s central focus on “helping generations,” we explored the firm’s history. We realized that the date of Generations Planning Group’s founding – April 29 – had been Arbor Day in 2011. This holiday encourages individuals and groups around the world to plant, nurture and value trees. In the United States, National Arbor Day is celebrated each year on the fourth Friday of April. We also noticed that the firm’s 5th business anniversary – April 29, 2016 – would also fall on Arbor Day.

Followed the Threads: The Arbor Day element in the firm’s history intrigued us, because we knew that the symbol of the 5th business anniversary is Wood, according to “The Bartel Years™.” (“The Bartel Years™” is the roster of business anniversary symbols that inspire business anniversary promotional ideas.) The business anniversary promotional campaigns we create for clients often combine celebrating the anniversary and symbolizing the anniversary year.

The other threads we found and used in our strategic thinking and planning for Generations Planning Group were:

  • Arbor Day is traditionally celebrated by planting trees
  • The Arbor Day Foundation (www.arborday.orgis a non-profit conservation and education organization with a mission “to inspire people to plant, nurture and celebrate trees.”
  • The Arbor Day Foundation offers for a purchase a variety of greeting cards that can be personalized. Each card celebrates the recipient by having a tree planted in a national forest in the person’s honor.
  • An ancient Chinese proverb that linked trees and generations

We pulled all these threads together and developed ideas for Generations Planning Group’s 5th business anniversary client appreciation initiative.

Proposed the Promotion: The client appreciation initiative we proposed included:

  • Using a 5th business anniversary branding theme – “Generations Growing Together” – on all client communications and touch points
  • Purchasing from the Arbor Day Foundation a quantity of Give-a-Tree birthday cards personalized with the ancient Chinese proverb we had found: “One generation plants the trees and another gets the shade” plus the 5th business anniversary branding theme we had created: “Generations Growing Together”
  • Sending a card to each client for his or her birthday. We recommended preparing the cards in advance and placing them in a tickler file so the cards could be mailed at the appropriate time.
  • Hosting a business anniversary celebration on Arbor Day at the Albany Pine Bush Preserve Discovery Center (www.albanypinebush.org). The Albany Pine Bush Preserve is a globally rare ecosystem, and the Discovery Center provides visitors with interactive exhibits and activities that tell the story of the natural and cultural history of the Preserve. The Center features a live tree, soaring from the building’s floor to the domed, skylight ceiling.
  • Asking guests attending the business anniversary celebration to bring canned food items for donation to the local food pantry. This community service component of the 5th business anniversary promotional campaign was designed to ensure that “all generations can avoid hunger.” Each guest was gifted with a fabric grocery bag imprinted with the name and logo of Generations Planning Group.

The managing partners of Generations Planning Group (www.genplangrp.com) loved the ideas we developed for the firm’s 5th business anniversary. They had the “elegant, memorable” business anniversary promotional campaign they had wanted and received a high level of positive feedback from their clients.

Here’s what Susan Schell of Generations Planning Group said: “Pauline’s creativity and unique approach to business anniversary celebrations allowed Generations Planning Group, LLC, to plan a wonderful year of celebration…None of this would have occurred without Pauline’s leadership and participation. She is a consummate professional, as well as a delight to work with!”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

 

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120th Anniversary of “The Stars and Stripes Forever”

This year marks the 120th anniversary of “The Stars and Stripes Forever,” the iconic patriotic march written by composer John Philip Sousa (1854-1932).  

Known as “The March King,” Sousa was on a European vacation when he received word that the manager of The Sousa Band, David Blakely, had died suddenly. The band would soon begin a new cross-country tour, which meant that Sousa had to return to the United States immediately. As he related in his 1928 autobiography, Marching Along  

As the vessel (the Teutonic) steamed out of the harbor I was pacing on the deck, absorbed in thoughts of my manager’s death and the many duties and decisions which awaited me in New York. Suddenly, I began to sense a rhythmic beat of a band playing within my brain. Throughout the whole tense voyage, that imaginary band continued to unfold the same themes, echoing and re-echoing the most distinct melody. I did not transfer a note of that music to paper while I was on the steamer, but when we reached shore, I set down the measures that my brain-band had been playing for me, and not a note of it has ever changed. 

“The Stars and Stripes Forever” was an instant success and became known as the masterpiece of Sousa’s long career. Sousa died on March 6, 1932 after a rehearsal in which the last piece he conducted was “The Stars and Stripes Forever.” 

In 1987, Congress named Sousa’s magnum opus the National March of the United States of America.

Today, “The Stars and Stripes Forever” is played at the conclusion of a Presidential speech and traditionally ends Fourth of July concert and fireworks events such as PBS’s “A Capital Fourth” (http://www.pbs.org/a-capitol-fourth/home/) and The Boston Pops Orchestra’s “Fireworks Spectacular” (https://www.bso.org/).  

Happy Independence Day 2016, America!

Listen to our National March, composed by John Philip Sousa, a man whose surname as well as his best loved composition is “So-USA!”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

 

 

 

 

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