BUSINESS SERVICES

Public Relations and Marketing

Marketing and Public Relations

For the cornerstones, stepping stones and milestones of your business, Bartel Communications delivers strategy, creativity and results. We are your marketing, public relations and branding-solutions partner for:

Cornerstones: from Seed to Start-Up

Through the corporate identity and marketing materials we create as the cornerstones of your business, we’ll help you establish a customer base and a market presence.

Stepping Stones: from Growth to Expansion

Through our strategic marketing and branding solutions, we’ll help you launch innovative products and services and move into new markets, which are the stepping stones to greater success. 

Milestones: from Leading Edge to Maturity

Through our public relations and business anniversary marketing initiatives, we’ll help you approach milestones such as leadership transitions, mergers and acquisitions and significant business anniversaries.

Bartel Communications blends creativity and experience for the strategic marketing, public relations and branding solutions that will bring you greater customer engagement and brand loyalty.

Scroll down to read briefs about the success stories that demonstrate what we’ve done for clients in all business phases.

Expressions of Gratitude

Expressions of Gratitude needed an infusion of customers and revenue during a make-or-break year. Our branding strategy for this corporate and special-occasions gift basket company included two community service initiatives, “Baskets of Hope” and “Baskets of Learning,” and print, radio and television publicity campaigns. This integrated strategy energized business for Expressions of Gratitude and yielded a 30% increase in revenue over the prior year. The publicity generated lucrative corporate contracts, enabling Expressions of Gratitude to grow and sustain sales over the next two years to $2.3 million in annual revenue.

Bennett Contracting

For its 100th anniversary, Bennett Contracting wished to showcase its design and construction skills through a community service project and tell the company’s story of beginning as a plumbing shop and evolving into the area’s oldest and largest full-service home remodeling company in New York’s Capital District. Through our “Building Strong Roots” project, an employee team designed, constructed and installed a garden shed and grape arbor in a community garden where more than 50 families grow their own food. A media campaign followed the project from start to finish and generated more than one-half million positive print and broadcast impressions.

 Bartel Communications Overview

Bartel Communications, Inc., is an award-winning communications firm, providing business services and writing services to corporate, government and not-for-profit clients. In the area of business services, we specialize in business anniversary marketing, public relations, marketing and workforce development training. In the area of writing services, we specialize in book coaching, custom content creation and ghostwriting. We provide brilliant ideas for building your brand. We start there and then deliver award-winning results.

Bartel Communications believes that brilliant ideas blossom through close collaboration with clients. That means we ask questions and listen to your answers until we understand your goals, your message and your audience. We synthesize information, share ideas and shape the direction of each project – together. Then we add the essential elements of our work: creativity, excellence and results.

Our creativity combines fresh thinking, insights and vision with logic, planning and execution. Since we have an innate desire to deliver a superior experience, excellence is threaded throughout all we do. We strive to exceed expectations – yours as well as our own. Therefore, we succeed in building your brand by positioning your company, providing inspired solutions and promoting competitive marketplace advantage for increased profitability – results that speak for themselves.

Expertise

– Branding
– Business Anniversary Marketing
– Custom Content (Strategy and Implementation)
– Public Relations
– Marketing
– Strategic Storytelling

Industries

– Education
– Finance
– Government
– Health, Medicine & Wellness
– Heritage Tourism
– Hospitality
– Law
– Non-Profits
– Public Relations
– Publishing and Printing
– Real Estate and Construction
– Training and Development