New and Noteworthy 

January 2017

Bartel Communications, Inc., marked its 19th business anniversary in 2016 with a branding theme, "Generosity is in Our Nature," and initiatives that allowed the firm to do good in the areas of environmental conservation and animal rights. Read the story here: http://paulinebartel.com/blog/?p=2376

 

December 2016

Pauline Bartel of Bartel Communications, Inc., was added to the elite writing team at Jenkins Group, a full-service book publisher in Traverse City, Michigan. Jenkins Group offers ghostwriting, editing and illustrating, copyright registration, printing, cover design, marketing and distribution. Pauline will specialize in writing corporate histories for companies marking milestone business anniversaries.

 

November 2016

Pauline Bartel of Bartel Communications, Inc., was added to the elite writing team at Gotham Ghostwriters, a New York Citybased, full-service book writing and book marketing firm. Gotham Ghostwriters is the nation's premier ghostwriting agency for business executives and thought leaders seeking assistance in telling and selling their stories. Pauline will specialize in ghostwriting nonfiction business books and book proposals.

 

October 2016

Pauline Bartel of Bartel Communications, Inc., completed the massive, open, online course "Successful Negotiation: Essential Strategies and Skills" through the University of Michigan. The seven-week course focused on the four stages of the negotiation process, strategies for increasing negotiating power and ethical dilemmas encountered during negotiation.

 

September 2016 


Bartel Communications, Inc., and Florville Catalyst, a Westchester, NY, branding, marketing and design firm, have formed a strategic alliance. The partners offer marketing, public relations and branding-solutions for the cornerstones, stepping stones and milestones of  businesses:

  • Cornerstones include creating corporate identity and marketing materials to help companies establish a customer base and a market presence
  • Stepping stones include developing strategic marketing and branding initiatives to help companies launch innovative products and services and move into new markets
  • Milestones include crafting public relations and business anniversary campaigns for companies approaching leadership transitions, mergers and acquisitions and significant business anniversaries. 

 

Pauline Bartel, author of The Complete GONE WITH THE WIND Trivia Book (2nd edition), partnered with Bow-Tie Criterion Cinemas in Saratoga Springs, NY, for a two-day 100th birthday salute to Gone With the Wind actress Olivia de Havilland. Festivities each day included a screening of Gone With the Wind, a Melanie Hamilton Wilkes trivia quiz for moviegoers, a raffle of The Complete GONE WITH THE WIND Trivia Book (2nd edition) during intermission and a birthday cake and book signing after the film. 

 

Pauline Bartel of Bartel Communications, Inc., presented the professional development seminar "Rev Up Your Marketing! A GPS for Consultants" at the September member-only breakfast meeting of the Consulting Alliance. She led members in completing "The 10-Minute Marketing Plan."

 

July 2016

Bartel Communications promoted for The Otsego County Chamber of Commerce the announcement by Governor Andrew M. Cuomo that Downtown Oneonta was selected as the winner of the $10 million Downtown Revitalization Initiative in the Mohawk Valley. Oneonta was selected as part of a competitive process by the state’s Mohawk Valley Regional Economic Development Council. The state funding will revitalize Oneonta neighborhoods and generate new opportunities for long-term growth and prosperity. The Governor’s announcement was the highlight of The Otsego County Chamber of Commerce’s 30th business anniversary promotional campaign developed and managed by Bartel Communications.      

 

Pauline Bartel of Bartel Communications, Inc., supported the Capital District Women's Employment and Resource Center as an Honorary Committee Member in advance of the organization's Annual Awards Luncheon on October 4, 2016.

 

June 2016

Pauline Bartel of Bartel Communications, Inc., promoted the 2016 Mohawk Valley Region Small Business/Workforce Development Summit that was hosted by the Otsego County Chamber of Commerce on June 9, 2016. The event was part of the Chamber's 30th business anniversary celebration. More than 60 Chamber members were exhibitors, and more than 300 guests representing businesses from across the Mohawk Valley attended. The featured speaker was Lt. Governor Kathleen C. Hochul.

May 2016

Pauline Bartel of Bartel Communications, Inc., backed a Kickstarter campaign to launch the Spark Exchange Incubator Program. The program will support six to ten seed-level creative economy businesses through space and educational programming at the Troy Innovation Garage.

 

  April 2016 

The Meadows at Glenwyck engaged Pauline Bartel of Bartel Communications as a speaker for The Senior Engaged Life program. Pauline presented the program “Gone With the Wind’s Rocky Road to Atlanta” to residents of the area’s newest senior living community. Her presentation proved so popular that she was invited back for a return engagement. She was the featured speaker at an open house for prospective residents at The Meadows, where she reprised her program and signed copies of The Complete GONE WITH THE WIND Trivia Book (2nd edition).

  

February 2016

 

“Business Anniversary Ideas: Let the SELL-abrations Begin!” written by Pauline Bartel, Bartel Communications, Inc., is featured on AdTalk, the AdHub Marketing Blog.  AdHub.com is an online directory and network of the New York advertising industries. Read the article http://www.adhub.com/adtalk/blog/2016/02/11/business-anniversary-ideas/ 

 

January 2016

Pauline Bartel, Bartel Communications, Inc. published an on LinkedIn, “Make Your Business Anniversary a SELL-abration.” Read the article here: https://www.linkedin.com/pulse/make-your-business-anniversary-sell-abration-pauline-bartel?trk=prof-post

Pauline has also developed a new resource for companies interested in knowing how to transform business anniversary merry making into business anniversary money making. For a free digital download of “Visioning Your Business Anniversary,” contact Pauline at This email address is being protected from spambots. You need JavaScript enabled to view it.    

  

December 2015 

Pauline Bartel, author of The Complete GONE WITH THE WIND Trivia Book (2nd edition), was one of five film experts featured in the roundtable article “The Box-Office Champ: Remembering ‘Gone With the Wind’ on its 75th Anniversary” by journalist and film historian Michael Coate in his column “History, Legacy & Showmanship” on the website The Digital Bits. The column “focuses on retrospectives and tributes to popular and historically significant films.”  

Bartel provided insights about why Gone With the Wind is worthy of celebration on its 75th anniversary, why Gone With the Wind is cited as the most popular film ever made and what is Gone With the Wind’s legacy. Read the article here:  http://www.thedigitalbits.com/columns/history-legacy--showmanship/remembering-gone-with-the-wind-75th

 

November 2015

 Pauline Bartel of Bartel Communications, Inc., was on the road in November promoting The Complete GONE WITH THE WIND Trivia Book (2nd edition). She was an exhibitor at The Chronicle Book Fair in Glens Falls and at the Waterford Indoor Expo. She presented the program “Gone With the Wind’s Rocky Road to Atlanta” and held a book signing for the Catholic Daughters of the Americas in Wappingers Falls. 

 

 

October 2015

 

Bartel Communications has expanded its services and now offers custom content marketing, including strategy and implementation, to help companies attract and retain customers through compelling, multi-channel business story telling. Contact Pauline Bartel at This email address is being protected from spambots. You need JavaScript enabled to view it. or (518) 237-1353 for further information. 

 

 September 2015

Pauline Bartel of Bartel Communications, Inc., presented the program "Gone With the Wind's Rocky Road to Atlanta" for patrons of the Clifton Park-Halfmoon Public Library. 

 

Bartel Communications completed a print and broadcast media relations campaign for Bennett Contracting's 100th anniversary community service project. Find links to the publicity on our blog: http://paulinebartel.com/blog/?p=2146


August 2015

Bartel Communications was engaged by The Otsego County Chamber of Commerce to provide consulting services for the organization's 30th business anniversary in 2016.

July 2015

Pauline Bartel of Bartel Communications, Inc., taught the three-session course "No Excuses! Writing and Selling Your Book" at Schenectady County Community College. The course introduced aspiring writers to the step-by-step process of transforming ideas into published books.

June 2015

Pauline Bartel of Bartel Communications, Inc., presented the program "Business Lessons from Gone With the Wind" to members of the Twin Bridges Rotary Club. After the program, Pauline held a book signing for The Complete GONE WITH THE WIND Trivia Book (2nd edition).

May 2015

Pauline Bartel presented the seminar "Create a Hook with Your Book: A Consultant's Guide to Publishing" at the members-only breakfast meeting of the Consulting Alliance on Friday, May 29, 2015. She explained the publishing imperative for consultants (i.e., gaining credibility as experts, building their brands, turbocharging their businesses through speaking gigs, workshops and webinars). She explored two  publishing paths for aspiring consultant-authors (i.e., self-publishing and traditional publishing), outlined the advantages and disadvantages of each, explained how to offer a book idea to agents and publishers and discussed the steps from pitch to publication.

 

Pauline Bartel of Bartel Communications, Inc., was a Senior Lecture Series presenter at SUNY Adirondack on May 5. Her lecture, "Gone With the Wind's Rocky Road to Atlanta," revealed the endless months of trouble and turmoil on the set of the classic 1939 film that nearly doomed Gone With the Wind to not being made at all.

 April 2015


Pauline Bartel of Bartel Communications, Inc., was in the "Member Spotlight" at the April 10 luncheon meeting of the Consulting Alliance in Albany, NY. She discussed the promotional power of a business anniversary and the integrated marketing and public relations strategy she uses to help clients use the anniversary to showcase products and services, engage customers and drive sales. Bartel Communications transforms business anniversary merry making into business anniversary money making. 

 

March 2015

 

Bartel Communications is a corporate sponsor for the 100th anniversary celebration of the Barge Canal and the Waterford Flight of Locks that will be held in the Village of Waterford on May 15, 2015. The centennial events on that date will celebrate the history of Waterford and the heritage of water transportation that made New York the Empire State.   

 

 February 2015

Pauline Bartel saluted Gone With the Wind's 75th anniversary at Bow Tie Cinema/Criterion Cinemas in Saratoga Springs, NY, on Valentine's Day. As part of the theater's "Cine Classics" Saturday, Pauline chatted with moviegoers before the show about the making of the 1939 Academy-Award winner; raffled off a copy of The Complete GONE WITH THE WIND Trivia Book (2nd edition), during intermission; and signed copies of her book in the lobby, after Scarlett vowed to think of some way to get Rhett back. 

 

 January 2015

Pauline Bartel of Bartel Communications, Inc., was re-appointed for a one-year term as Chair of the Publicity Committee of the Board of Directors of the Friends of the Waterford Public Library. 

Pauline Bartel of Bartel Communications, Inc., was re-appointed for a one-year term as publicity consultant for the Consulting Alliance and was designated the guest ambassador for the organization's monthly luncheon programs. 

 

December 2014

Pauline Bartel of Bartel Communications, Inc., was honored by The Chamber of Southern Saratoga County at the conclusion of her service on the Chamber's Board of Directors. The Chamber presented an engraved rosewood pen and presentation box along with the organization's thanks for her service as a two-term director. 

 

October 2014

Pauline Bartel presented the program "Scarlett's Rules: Business Lessons from Gone With the Wind" to Albany Femfessionals on October 21.

Pauline Bartel presented the program "From Bust to Blockbuster: Business Lessons from the Making of Gone With the Wind" to members of the Consulting Alliance on October 10 and held a book signing for The Complete GONE WITH THE WIND Trivia Book (2nd edition).

Pauline Bartel presented the program "From Bust to Blockbuster: Business Lessons from the Making of Gone With the Wind" to members of the Otsego County Chamber of Commerce at the Otesaga Resort Hotel in Cooperstown, NY, on October 2 and held a book signing for The Complete GONE WITH THE WIND Trivia Book (2nd edition).

Pauline Bartel signed copies of her latest work The Complete GONE WITH THE WIND Trivia Book (2nd edition) at the Green Toad Bookstore in Oneonta, NY.

Pauline Bartel appeared as a guest for four segments on "Big Chuck's Morning Marathon" radio program on WDOS in Oneonta, NY. She discussed the making of Gone With the Wind and the film's 75th anniversary. 

Pauline Bartel was an Honorary Committee Member for the Capital District Women's Employment and Resource Center's (WERC) 10th Annual Awards Luncheon.

 

September 2014

Pauline Bartel presented the program "Gone With the Wind's Rocky Road to Atlanta" for the patrons of the Bethlehem Public Library and held a booksigning for The Complete GONE WITH THE WIND Trivia Book (2nd edition).

 

August 2014

Pauline Bartel of Bartel Communications, Inc., completed the online business management course "Foundations of Business Strategy" through the University of Virginia's Darden School i Charlottesville, VA. This course for consultants explored the underlying theory and framework that provide the foundations of a successful business strategy, introduced five tools for conducting a strategic analysis and provided the opportunity to apply the knowledge gained in peer-reviewed case studies.

 

July 2014

Pauline Bartel of Bartel Communications, Inc., was a guest blogger for the Capital Region Chapter of Public Relations Society of America PRSA): http://prsacapitalregion.org/guest-blog-transforming-a-business-anniversary-into-a-sell-abration/

 

Pauline Bartel of Bartel Communications, Inc., was appointed chair of the newly formed Blue Skies Committee of the Consulting Alliance. The committee is charged with positioning the organization for future growth.

 

June 2014

Pauline Bartel of Bartel Communications, Inc., welcome the publication of her latest work The Complete GONE WITH THE WIND Trivia Book (2nd edition) by Taylor Trade Publishing, a division of Rowman and Littlefield Publishing Group. Click here to learn more about the book: https://rowman.com/ISBN/9781589798205

 

April 2014

Pauline Bartel launched the second phase of her promotional campaign for the spring 2014 publication of The Complete GONE WITH THE WIND Trivia Book (2nd edition). She taught the course "Frankly, My Dear: The REEL Story About Gone With the Wind" at Hudson Valley Community College on April 26 -- Confederate Memorial Day in many Southern states.  

 

March 2014

Pauline Bartel of Bartel Communications, Inc., completed the six-week massive, open, online course for entrepreneurs and consultants "What's Your Big Idea?" through the University of North Carolina at Chapel Hill. The course detailed systematic methods for identifying entrepreneurial opportunities and their sources, vetting ideas in the marketplace, developing sustaining strategies and leveraging resources for idea iteration.

 

Pauline Bartel of Bartel Communications, Inc., was re-appointed for a one-year term as Chair of the Publicity Committee of the Board of Directors of the Friends of the Waterford Public Library.

Pauline Bartel of Bartel Communications, Inc., was re-appointed for a one-year term as publicity consultant for the Consulting Alliance and was designated the guest ambassador for the organization's monthly luncheon programs. 

 

February 2014

Bartel Communications, Inc., provided public relations services to the Waterford Historical Museum and Cultural Center for the organization's 50th anniversary.

 

January 2014

Pauline Bartel of Bartel Communications, Inc., launched a Gone With the Wind blog that chronicles the high and low points of the film's production and premiere through 2014, the film's 75th anniversary year.

Bartel Communications, Inc., contributed to the University of Texas at Austin's Harry Ransom Center to support its exhibit in honor of Gone With the Wind's 75th anniversary.

 

December 2013

Pauline Bartel of Bartel Communications, Inc., completed the manuscript for the second edition of her best-selling work, The Complete GONE WITH THE WIND Trivia Book. The revised edition will be published in June 2014 by Taylor Trade Publishing, a division of Rowman & Littlefield Publishing Group, in honor of the 75th anniversary of Gone With the Wind's theatrical release.

 

November 2013

Bartel Communications, Inc., developed a business anniversary strategic plan for the Waterford Historical Museum and Cultural Center's 50th anniversary in 2014.

 

October 2013

Bartel Communications, Inc., launched a new website (www.paulinebartel.com)

 

 

September 2013

Bartel Communications, Inc., worked with the Otsego County Chamber of Commerce for its year-long 27th business anniversary celebration. The Chamber re-branded its image (e.g., developing a 27th business anniversary branding message, designing and unveiling a new Chamber logo); launched a membership recruitment campaign; and promoted anniversary-year events and activities through a publicity campaign that generated three front-page news stores. As a result, the Chamber grew its membership by 28 percent, adding 115 new members. The frosting on the anniversary cake was being named 2013 Chamber of the Year by the Business Council of New York State -- the first-ever honor in the Chamber's history. 

 

August 2013

Pauline Bartel represented Bartel Communications and the Board of Directors of The Chamber of Southern Saratoga County at the ribbon cutting ceremony for Tracy’s Dessert Tray in Waterford. Also attending the event were Congressman Paul Tonko, State Senator Kathy Marchione, Waterford Village Mayor J. Bert Mahoney, representatives from Senator Kirsten Gillibrand’s office and the University at Albany, Waterford business owners, members and staff of The Chamber of Southern Saratoga County/Waterford Community Business Alliance and Waterford residents and supporters.


June 2013

Bartel Communications provided public relations and media relations services to the Consulting Alliance for the organization’s 2013 “Roadmap to Results” competition.

 

May 2013

Pauline Bartel of Bartel Communications served as a social-media professional table host at “Speed Networking and Navigating the Social Media Boom,” an event hosted by GrownUp Girlfriends in Business in partnership with Jazzed Events, LLC. Pauline led a discussion and answered questions about using LinkedIn, Facebook and Pinterest for business.

Bartel Communications provided branding services to the new Waterford Community Business Alliance. Bartel Communications created a mission statement that was unanimously adopted by the organization.

 

April 2013

Bartel Communications was engaged to develop a 30th business anniversary strategic plan for an artisan bread company in western New York State.

Bartel Communications provided branding services to Squared Away Event Planners and its Military Veteran Lifestyles Expo that will be held in November 2014. Bartel Communications created the branding message “Standing Up For You As You Stand Down” that will be used to market the expo.

 

March 2013

Pauline Bartel of Bartel Communications presented the Inspiration Award to Double M Ranch at The Chamber of Southern Saratoga County’s 46th anniversary awards dinner. The Inspiration award honors “a company that has served the Saratoga County area for more than five years and inspires and encourages excellence in small business ownership.”

Pauline Bartel of Bartel Communications presented the seminar “Let the SELL-abrations Begin! Using Your Business Anniversary to Grow Your Business” to members of The Otsego County Chamber of Commerce in conjunction with the Chamber’s 27th business anniversary.

 

February 2013

The article “3 Tips for Choosing the Right Consultant for Your Business Anniversary” by Pauline Bartel of Bartel Communications was accepted and published on EzineArticles.com.

The article’s publication earned Pauline “Expert Author” status. As a result, the article appeared on the site’s high-traffic home page within 24 hours of acceptance, was sent to the exclusive EzineArticles RSS Feed and to the proprietary EzineArticles Email Alert Members.

 

January 2013

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity Committee of the Board of Directors of the Friends of the Waterford Public Library.

Pauline Bartel of Bartel Communications, Inc., was re-appointed Public Relations Chair of the Consulting Alliance. She serves on the Marketing Committee.

The article “Using Media Relations to Promote and Grow Your Business During Tough Economic Times” by Pauline Bartel of Bartel Communications was featured in the “Welcome to the Boardroom” column of the first digital edition of the Ballston Journal.

 

December 2012

Pauline Bartel of Bartel Communications, Inc., presented the professional development seminar "Get Your Point Across as a Professional: Creating Strong Written Communication" for the 2012 School Facility Managers' Communication Academy held at the New York State School Boards Association.


Bartel Communications, Inc., was a Silver Bell Sponsor of The Chamber of Southern Saratoga County's 45th Business Anniversary Holiday Mixer.

Pauline Bartel of Bartel Communications, Inc., was a panelist for The Chamber of Southern Saratoga County's program "Keys to Marketing Success: Planning for an Exceptional 2013."

In honor of the 15th business anniversary of Bartel Communications, Inc., President and Chief Creative Officer Pauline Bartel has written a special report, "15 FAQs (Frequently Asked Questions) About Business Anniversary SELL-abrations." PDF copies of the special report are available upon email request with "15 FAQs" in the subject line.


November 2012

Pauline Bartel of Bartel Communications, Inc., participated in the 2013-2015 Strategic Planning Retreat of The Chamber of Southern Saratoga County's Board of Directors that was held in Malta, NY.

Bartel Communications, Inc., received re-certification from New York State as a Woman-Owned Business Enterprise (WBE).

Pauline Bartel was an author exhibitor at the 2012 Chronicle Book Fair in Glens Falls, NY. She signed copies of her popular-culture books, including Amazing Animal Actors, The Complete GONE WITH THE WIND Trivia Book and Reel Elvis: The Ultimate Trivia Guide to the King's Movies.

The article "Promote and Grow Your Business During Tough Economic Times" by Pauline Bartel was featured in the "Welcome to the Boardroom" column of the November 23, 2012 edition of the Ballston Journal.

Pauline Bartel appeared at the "Roadmap to Results" Roundtable event at the Italian-American Community Center in Albany, NY, to celebrate the 20th business anniversary of the Consulting Alliance (www.ConsultingAlliance.org). She staffed the "Ask the Consultant" table dedicated to Marketing, Public Relations and Communications.

Pauline Bartel of Bartel Communications, Inc., capped off the promotional campaign for the Consulting Alliance's 20th business anniversary community-service project, "Roadmap to Results," with two news stories on the front page of the Times Union's Business section:

 

October 2012

Pauline Bartel of Bartel Communications, Inc., represented the Board of Directors of The Chamber of Southern Saratoga County at the Chamber's Executive Institute session at Cascades Tissues in Mechanicville and Waterford, NY.

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity Committee of the Board of the Friends of the Waterford Public Library. She will serve a one-year term.

Pauline Bartel of Bartel Communications, Inc., won designation as a regular contributor to the "Welcome to the Boardroom" column of the Ballston Journal.

Pauline Bartel of Bartel Communications, Inc., is promoting the Consulting Alliance's "Roadmap to Results" capstone event that will be held on November 28, 2012 as part of the organization's 20th business anniversary. The event will feature:

  • A panel discussion, "Growth in a Challenging Economy," that will be moderated by Eric Anderson, business editor of the Times Union
  • "Ask the Consultant" tables where attendees can obtain one-on-one advice on a range of topics from Consulting Alliance (www.ConsultingAlliance.org) experts
  • Announcement of the winner of the "Roadmap to Results" consulting competition, valued at $24,000.

September 2012

Pauline Bartel of Bartel Communications, Inc., was a panelist for the First Friday Business Breakfast program "How to Promote and Grow Your Business During a Challenging Business Climate" for the Guilderland Chamber of Commerce. She outlined strategies in the areas of public relations, media relations and promotions.

Pauline Bartel of Bartel Communications, Inc., represented the Board of Directors of The Chamber of Southern Saratoga County at the Chamber's exhibit booth at the 2012 Tugboat Roundup in Waterford, NY.



August 2012

Pauline Bartel of Bartel Communications, Inc., is assisting the Friends of the Waterford Public Library with strategic planning for a membership outreach campaign and for the celebration of the organization's 10th business anniversary.



July 2012

Pauline Bartel of Bartel Communications, Inc., is assisting the Consulting Alliance (www.consultingalliance.org) with promotion of the organization's 20th business anniversary community service project, "Roadmap to Results."



June 2012

Pauline Bartel of Bartel Communications, Inc., was accepted as a workshop leader for Endorphin Business Center (www.Endorphin-Business-Center.com). She will teach marketing and public relations workshops.

Pauline Bartel's course "Frankly, My Dear: The REEL Story Behind Gone With the Wind" is the first community education course taught at Hudson Valley Community College's Tec-Smart campus in Malta, NY.



May 2012

Pauline Bartel of Bartel Communications, Inc., represented The Chamber of Southern Saratoga County's Board of Directors at 2012 CanalFest in Waterford, NY. She and Chamber President Pete Bardunias greeted current and prospective Chamber members and provided information about activities in and around southern Saratoga County.

 

April 2012

The article "Follow the Chamber's Lead: Unleash the Marketing Power of Your Business Anniversary" written by Pauline Bartel of Bartel Communications Inc., was published in the March 2012 issue of Southern Saratoga Magazine, a special publication of The Gazette Newspapers. The article was reprinted in the Spring 2012 edition of The Bridges, The Chamber's quarterly member newsletter.

Pauline Bartel of Bartel Communications, Inc., attended the 2012 Capital Leadership reunion hosted by the Albany-Colonie Regional Chamber of Commerce. Ms. Bartel is a member of the 2004 Capital Leadership class.



March 2012

Pauline Bartel of Bartel Communications Inc., presented the program "SELL-abrating Your Business Anniversary" to the New York Capital Region Chapter of the American Marketing Association.


Pauline Bartel of Bartel Communications Inc., presented the Inspiration Award to the Ballston Spa Veterinary Clinic at The Chamber of Southern Saratoga County's 45th Annual Awards Dinner. The Inspiration Award is given to a Chamber member for inspiring and encouraging excellence in small business ownership.

 

February 2012

Pauline Bartel of Bartel Communications Inc., created the branding message "The Consulting Alliance's 20th Anniversary: Celebrating Expertise, Collaboration, Results" and is managing the organization's yearlong anniversary image campaign.



January 2012

Pauline Bartel of Bartel Communications Inc., was among a group of members selected by The Chamber of Southern Saratoga County to appear on a billboard, saluting the organization's 45th business anniversary. With GPS artwork and the message "The Chamber of Southern Saratoga County: 45 Years As Our Destination For Success," the billboard appeared on Route 9, south of Ushers Road in Clifton Park from January 2 through January 15, 2012.

 

December 2011

Pauline Bartel of Bartel Communications Inc., participated in a private tour of GlobalFoundries Fab 8 Module 1, along with other members of The Chamber of Southern Saratoga County's Board of Directors. The semiconductor manufacturing facility is located in the Luther Forest Technology Campus in Ballston Spa, NY.

Pauline Bartel of Bartel Communications Inc., developed the branding theme "Your Chamber: Celebrating 45 Years As Your Destination For Success" for the year-long business anniversary campaign The Chamber of Southern Saratoga will launch in 2012.



November 2011

Pauline Bartel of Bartel Communications Inc., presented the program "Building a BUZZ for Your Business" for the Capital Region Women's Network (CRWN). She shared the four principles of BUZZ marketing and showed how an investment of time and creativity can increase visibility for a business, create top-of-the-mind awareness and boost a company's bottom line.

Pauline Bartel of Bartel Communications, Inc., facilitated an idea generation session for members of the Consulting Alliance to help design the Alliance's 20th anniversary celebration.

Pauline Bartel of Bartel Communications, Inc., was elected to serve a second three-year term on the Board of Directors of The Chamber of Southern Saratoga County. She chairs the Chamber's Marketing Committee and the Chamber's 45th Anniversary Committee.

 

October 2011

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity Committee of the Board of Directors of the Friends of the Waterford Public Library. She will serve a one-year term.

Bartel Communications, Inc., is working with The Chamber of Southern Saratoga County on an integrated marketing and public relations campaign for the Chamber's 45th business anniversary in 2012. The integrated marketing and public relations campaign Bartel Communications created for the Chamber's 40th anniversary won four industry awards, including the 2008 Mark of Excellence Award from the American Marketing Association.

Pauline Bartel of Bartel Communications participated in The Chamber of Southern Saratoga County's Board of Director's Strategic Planning Retreat. Ms. Bartel is Chair of the Chamber's Marketing Committee and the Chair of the Chamber's 45th Anniversary Strategic Planning Committee.

 

September 2011

Pauline Bartel of Bartel Communications, Inc., was selected by Governor Andrew Cuomo's Office to attend President Bill Clinton's keynote speech at the New York Open For Business Conference at the Empire State Plaza Convention Center. She will represent Bartel Communications, Inc., a company certified by New York State as a Woman-owned Business Enterprise (WBE) and The Chamber of Southern Saratoga County. Ms. Bartel is a member of the Chamber's Board of Directors.

The Times Union featured the Albany-Colonie Regional Chamber of Commerce's Women's Business Council (WBC) in an article "A League of Their Own Builds Business Success" in honor of the WBC's 25th business anniversary. Read the article at this link:
ttp://www.timesunion.com/business/article/A-league-of-their-own-builds-business-success-2180869.php
Bartel Communications created the anniversary-year theme "Celebrating 25 Years of Partnerships and Progress" for the WBC and provided business anniversary and media relations consulting services to the organization for its quarter-century anniversary.

Pauline Bartel of Bartel Communications, Inc., presented the program "Unleash the Promotional Power of Your Business Anniversary" to the Schenectady Business and Professional Women's Club on September 27. She shared innovative strategies for creating themed anniversary-year promotional campaigns to celebrate a company's success and longevity and "sell"-abrate its products and services.
Pauline Bartel of Bartel Communications, Inc., was interviewed for a feature story about marketing partnerships. She discussed the marketing partnership she formed with The Chamber of Southern Saratoga County to showcase her business anniversary consulting services. Read the article "How to Form Great Marketing Partnerships" at the American Express Open Forum website http://www.openforum.com/articles/how-to-form-great-marketing-partnerships

Bartel Communications, Inc., has openings for virtual internships in integrated marketing and public relations for the Spring 2012 semester . Students interested in earning academic credit can contact the firm for further details.

 

August 2011

Bartel Communications, Inc., and its business anniversary consulting services were mentioned in the "PR Corner" of Inside Tucson Business in the article "Celebrating Anniversaries: Have Your Cake and Eat It Too" (www.insidetucsonbusiness.com).



July 2011

Bartel Communications, Inc., was selected by the Consulting Alliance to plan and execute a strategic business anniversary image campaign for the organization's 20th business anniversary in 2012.

Bartel Communications, Inc., is working with the Women's Business Council (WBC) of the Albany-Colonie Regional Chamber of Commerce to publicize the WBC's 25th business anniversary in the Albany, NY media market.

 

June 2011

Bartel Communications, Inc., released "The Bartel Years 200 (TM)," business anniversary symbols for companies in business for 100 years or more. "The Bartel Years 200(TM)" celebrate the DNA of business achievement: qualities that enable companies to reach a second century of business success. Request a free copy by emailing Pauline. 

Pauline Bartel of Bartel Communications, Inc., has been appointed chair of the committee charged with strategic planning, marketing and public relations for The Chamber of Southern Saratoga County's 45th Anniversary in 2012. The image campaign Bartel Communications created for the Chamber's 40th Anniversary in 2007 won four industry awards, including the 2008 Mark of Excellence Award from the American Marketing Association.

The article "3 Big Mistakes Companies Make With Business Anniversaries" by Pauline Bartel of Bartel Communications, Inc., was reprinted in the "Welcome to the Boardroom" column of the June 16, 2011 edition of the Ballston Journal.

Bartel Communications, Inc., launched a blog that offers Pauline Bartel's thoughts, opinions and ideas about a range of persuasive tools and strategies for winning new business. Post will also reveal the back stories of activities and elements of Pauline's three professional passions: Promotion, PR and Publishing (http://www.paulinebartel.com/blog/).



May 2011

Pauline Bartel of Bartel Communications, Inc., represented The Chamber of Southern Saratoga County at the Saratoga Economic Development Corporation annual dinner. Pauline is a member of the Chamber's Board of Directors.

The article "Play Ball! When Pitching to the Media Avoid These Rookie Mistakes" by Pauline Bartel of Bartel Communications, Inc., was published online at www.MediaQuay.com. View the article at http://mediaquay.com/article/play-ball-when-pitching-to-the-media-
avoid-these-rookie-mistakes.htm



April 2011

The article "Play Ball! When Pitching to the Media Avoid These Rookie Mistakes" by Pauline Bartel of Bartel Communications, Inc., was published in the "Welcome to the Boardroom" column of the April 29, 2011 edition of the Ballston Journal. View the article at http://www.theballstonjournal.com/2011/04/play-ball-when-pitching-
to-the-media-avoid-these-rookie-mistakes/

Pauline Bartel of Bartel Communications, Inc., developed the branding theme "The WBC -- Celebrating 25 Years of Partnerships and Progress" for the Albany-Colonie Regional Chamber of Commerce's Women's Business Council.

 

March 2011

The article "Building Your Brand Through the Power of Publicity" by Pauline Bartel of Bartel Communications, Inc., was published in the "Welcome to the Boardroom" column of the March 3, 2011 edition of the Ballston Journal.

 

February 2011

Pauline Bartel of Bartel Communications, Inc., is working with the Albany-Colonie Regional Chamber of Commerce's Women's Business Council for the celebration of the organization's 25th anniversary.

 

January 2011

Bartel Communications, Inc., was contracted by McDonald Studio in South Bend, Indiana, to create an integrated marketing and public relations campaign for the photography studio's 150th business anniversary.

Pauline Bartel of Bartel Communications, Inc., was profiled in the "Word on the Street" column in the December/January issue of Visions, the magazine published by the Albany-Colonie Regional Chamber of Commerce. In answer to the question "How has your membership in the Chamber helped to grow your business?," Pauline responded:

"Active participation in the Women's Business Council (WBC) has helped Bartel Communications to grow, especially in our niche area of business anniversary consulting. In 2007, we partnered with the WBC for a fundraiser for the adopted nonprofit. The goal of 'Dime Time' was to collect 10,000 dimes in 10 months in honor of our 10th anniversary. Wearing a sparkly silver top hat, I became 'The Dime Time Dame' at WBC meetings, asking for dime donations that Bartel Communications then matched. We had fun, exceeded our goal and showcased for prospective clients our creativity in planning and executing business anniversary 'sell'-abrations."

 

December 2010

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity Committee of the Board of Directors of the Friends of the Waterford Public Library. She will serve a one-year term.

Pauline Bartel of Bartel Communications, Inc., was re-appointed to the Marketing Committee of the Consulting Alliance. She will serve as public relations and publicity liaison for a one-year term.

 

November 2010

The article "Making Yourself Memorable at Networking Events" by Pauline Bartel of Bartel Communications was reprinted in the "Welcome to the Boardroom" column of the November 12, 2010 edition of the Ballston Journal. The article appeared in "Welcome to the Boardroom" originally in July 2010.

 

October 2010

Pauline Bartel of Bartel Communications participated in The Chamber of Southern Saratoga County's Board of Director's Strategic Planning Retreat. During the retreat, Pauline, who is Chair of the Chamber's Marketing Committee, and the Chair of the Ambassador's Committee unveiled a new Member-Get-a-Member initiative, which has the goal of "running with 1,000 Chamber members" by 01/11/11.

Pauline Bartel of Bartel Communications donated writing and media relations services to the Friends of the Waterford Public Library for the National Celebration of Friends Week (October 18 through 24, 2010). Bartel assisted with a grant proposal to American Girl Doll for a historical doll that could be used by the Friends for fundraising. As a result, the Friends received Rebecca, a Jewish-Russian immigrant doll, representing circa 1914. Rebecca was the guest of honor at a moms-daughters-and-dolls tea party that the Friends hosted on October 9, 2010. The doll will be raffled off in December 2010 by the Friends. Bartel obtained print media coverage of both the doll donation and the tea party in issues of River Life.

 

September 2010

Bartel Communications donated media relations services to the Albany-Colonie Regional Chamber of Commerce's Women's Business Council for its Symposium on Excellence to be held in October 2010. Bartel Communications also donated marketing services to The Chamber of Southern Saratoga County for its Think Local, Buy Local Campaign, which launched in September 2010.

The article "3 Big Mistakes Companies Make With Business Anniversaries" by Pauline Bartel of Bartel Communications, Inc., was published in the "Welcome to the Boardroom" column of the September 9, 2010 edition of the Ballston Journal.

Pauline Bartel of Bartel Communications, Inc., was reappointed chair of the Public Relations Committee of the Board of Directors of the Friends of the Waterford Public Library. She will serve a one-year term.

 

August 2010

Bartel Communications planned and launched a publicity campaign for the Mohawk Towpath Scenic Byway's 5th anniversary since being designated one of America's Scenic Byways. The campaign centered on the "Bike the Byway" event held on Saturday, August 28, 2010. The event attracted 76 riders, which exceeded all expectations by 153%. Highlights of the publicity campaign included:

  • The organization's executive director discussed the history of the Byway and details about the "Bike the Byway" event with J. Michael O'Connell on "Capital District Forum," a 30-minute public affairs radio program broadcast on WQAR-FM 101.3 on August 15.
  • River Life and Latham Life promoted the "Bike the Byway" event in the article "Go Cycling Through History" by Rebecca Eppelmann in August 19 editions.
  • The Times Union Clifton Park blog by Myla Kramer promoted the "Bike the Byway" event (http://blog.timesunion.com/Cliftonpark/).
  • The organization's executive director and a member of the Board of Directors appeared on "The Schenectady Today Show" hosted by Ann Parillo on Schenectady Area Access Channel 16 on August 25. They discussed the history of the Byway and details about the "Bike the Byway" event.
  • The Clifton Park Spotlight promoted the "Bike the Byway" event with the color photos of the Byway and the article "Two Wheels on the Towpath" by Jacqueline M. Domin in the August 26 edition.
  • The Community News listed the "Bike the Byway" event as one of its featured "Happenings," which appeared on the front page of its August 20 and August 27, 2010 editions.
  • Phil Bayly of News Channel 13 WNYT mentioned the "Bike the Byway" event on the August 26 morning newscast.
  • Fred LeBrun, columnist for the Times Union, took a car-and-bicycle press tour of the Byway and wrote the column "Cycling Through History" for the August 27 edition of the paper. The column appeared on the front page of the Sports section (http://www.timesunion.com/sports/article/Cycling-through-history-633786. php).
  • The Sunday Gazette reported on the "Bike the Byway" event in the article "Bike the Byway Event Shows Riders Erie Canal History" that appeared in the August 29, 2010 edition.

Bartel Communications, Inc., was featured in a mini-case study, "The Chamber Provides Valuable Recommendations for Members," which appeared in the July/August edition of The Bottom Line, a monthly newsletter of The Chamber of Southern Saratoga County. The article described how a Chamber recommendation helped Bartel Communications seal a deal with an Ohio-based company in the regulated casino gaming industry for a 10th business anniversary strategic plan and promotional campaign.

Bartel Communications has been contracted by Berkshire Animal D.R.E.A.M.S. to create a strategic plan for an integrated marketing and public relations campaign for the organization's 10th anniversary.

 

July 2010

The article "Making Yourself Memorable at Networking Events" by Pauline Bartel of Bartel Communications, Inc., was featured in the "Welcome to the Boardroom" column of the July 29, 2010 edition of the Ballston Journal.

 

June 2010

Pauline Bartel of Bartel Communications, Inc., presented the interactive program “Strategic Media Relations for Consultants” to members of the Consulting Alliance. She discussed the tools and techniques that shape a successful strategic media relations program, ways to work professionally with the media and how to harness the power of publicity.

Bartel Communications has been contracted by an Ohio-based company in the regulated casing gaming industry to create a strategic plan for an integrated marketing and public relations campaign for the company's 10th business anniversary.

Bartel Communications has been contracted by the Mohawk Towpath Scenic Byway to create and execute a publicity campaign for the organization's 5th anniversary since being designated one of America's Scenic Byways.

The article "Building Your Brand Through Networking" by Pauline Bartel of Bartel Communications, Inc., was featured in the "Welcome to the Boardroom" column of the June 17, 2010 edition of the Ballston Journal.

 

May 2010

To mark the 3rd anniversary of its business anniversary consulting service, Bartel Communications, Inc., has published its latest tool to help companies make the most of business anniversaries. The book SELL-abrate Your Business Anniversaries! Ideas for Harnessing the Promotional Power of Your First 25 Years contains:

  • The Bartel Years™,” the award-winning roster of symbols developed specifically for business anniversaries
  • A theme for each of “The Bartel Years™” business anniversaries from 1 through 25
  • Theme-based ideas for 25 years of promotional campaigns directed to customers and prospects, recognition campaigns for employees, community service projects, publicity campaigns, business gifts and gift baskets
  • Worksheets for customizing “The Bartel Years™” business anniversary themes from 1 through 25 for specific fields or industries; developing a strategic marketing plan for each business anniversary and creating monthly action plans to make the business anniversary celebration last all year.
  • The Special Report, “3 Big Mistakes Companies Make With Business Anniversaries”

The $24.95 spiral-bound book is available exclusively from Bartel Communications (www.paulinebartel.com) and can be ordered by calling or emailing Pauline.

Bartel Communications, Inc., is an award-winning corporate communications firm that builds the images of companies with words through writing, editing, marketing, public relations and business anniversary consulting.

In 2007, the firm debuted The Bartel Way™, an integrated marketing and public relations strategy for positioning products and services within the context of celebrating a corporate anniversary, and “The Bartel Years™,” a roster of business anniversary symbols to inspire business anniversary ideas for a century of business anniversary celebrations. The Bartel Way™ and “The Bartel Years™” were recognized with the Gold Award in the Hermes Creative Awards 2008 competition, an international competition for creative professionals.

 

April 2010

The article "Business Anniversaries: Let the 'Sell"-abrations Begin!" by Pauline Bartel of Bartel Communications, Inc., was featured in the "Welcome to The Boardroom" column of the April 1, 2010 edition of the Ballston Journal (www.theballstonjournal.com)

 

March 2010

Pauline Bartel of Bartel Communications, Inc., participated in a facilitated discussion at the member-only breakfast meeting of the Consulting Alliance on March 26, 2010 at Wolferts Roost. During "The Art of Proposals," Pauline shared her experiences in structuring formal proposals in response to bid requests and in structuring informal proposals in response to emerging opportunities.


Pauline Bartel of Bartel Communications, Inc., was interviewed on March 22, 2010 on the "Power Women Magazine" Internet radio program (www.blogtalkradio.com/powerwomenmag) about her firm's business anniversary consulting services and one of its components, A Cause for Celebration.

A Cause for Celebration pairs for-profit client-benefactors with not-for-profit organization-recipients for business anniversary community service projects that Bartel Communications creates, develops, launches and publicizes. Power Women Magazine Internet radio program presents topics of importance to women worldwide.


The article "3 Big Mistakes Companies Make With Business Anniversaries" by Pauline Bartel of Bartel Communications, Inc., was accepted and published on EzineArticles.com (http://EzineArticles.com/?id=3797240) and sent to the exclusive EzineArticles RSS Feed. Ms. Bartel earned Expert Author status with EzineArticles.com

February 2010

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Marketing Committee of the Board of Directors of The Chamber of Southern Saratoga County. She will serve a one-year term.

Bartel Communications, Inc., was profiled in the article “Chamber Member Collaborations” in the February 2010 issue of The Bottom Line, the newsletter of The Chamber of Southern Saratoga County. The article discussed how Bartel Communications is partnering with Tech Valley Continuity to provide its clients with crisis communications planning and training services. Read the article at www.southernsaratoga.org

January 2010

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity Committee of the Board of Directors of the Friends of the Waterford Public Library. She will serve a one-year term.

Empire Friends Roundtable of the New York Library Association named the Friends of the Waterford Public Library the winner of the 2009 Small Friends Group Prize for activities held and publicity gained during 2009 National Friends of Libraries Week. Bartel Communications donated special-event, community-relations and media-relations services to the Friends of the Waterford Public Library. According to Empire Friends Roundtable: "The Friends of the Waterford Public Library demonstrated creativity, innovation, community involvement and recognition, plus excellent promotion of Friends!"

Pauline Bartel of Bartel Communications, Inc., was re-appointed Chair of the Publicity Committee of the Women's Business Council of the Albany-Colonie Regional of Commerce. She will serve a one-year term.

Pauline Bartel of Bartel Communications, Inc., was re-appointed Public Relations Chair by the Consulting Alliance. She will serve a one-year term.



December 2009

The elevator speech used by Pauline Bartel of Bartel Communications, Inc., is quoted in the newly released book Sixty Seconds to an Unforgettable Elevator Speech by Don Rosenberg. Bartel's business introduction was also designated by Rosenberg as one of the top three most unforgettable elevator speeches cited as examples in the book.

Bartel's elevator speech follows: "I am Pauline Bartel, president and chief creative officer of Bartel Communications, an award-winning corporate communications firm that builds the images of companies with words. We work with clients that are experiencing the best of times. Through our business anniversary consulting service, we help companies leverage their longevity to win new and repeat business, strengthen key relationships and gain strategic marketplace advantage. We also work with clients that are experiencing the worst of times. Through our crisis communication consulting services, we help companies protect their reputations when bad things happen. Whether your company is experiencing the best of times or the worst of times, Bartel Communications will work like the Dickens for you."

Contact Details

Bartel Communications Inc.
12½ Division Street
Waterford, NY 12188
Telephone/FAX (518) 237-1353

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