Marketing and Public Relations

For the cornerstones, stepping stones and milestones of your business, Bartel Communications and strategic partner Florville Catalyst deliver strategy, creativity and results. We are your marketing, public relations and branding-solutions partners for:

Cornerstones: from Seed to Start-Up

Through the corporate identity and marketing materials we create as the cornerstones of your business, we'll help you establish a customer base and a market presence.

Stepping Stones: from Growth to Expansion

Through our strategic marketing and branding solutions, we'll help you launch innovative products and services and move into new markets, which are the stepping stones to greater success. 

Milestones: from Leading Edge to Maturity

Through our public relations and business anniversary marketing initiatives, we'll help you approach milestones such as leadership transitions, mergers and acquisitions and significant business anniversaries. 

Bartel Communications and Florville Catalyst blend creativity and experience for the strategic marketing, public relations and branding solutions that will bring you greater customer engagement and brand loyalty. The following excerpts demonstrate what we've done for clients in all business phases.

 


 

McClure Management Group, LLC

A successful staffing firm, McClure Management Group was a new player in the outplacement field and needed a compelling presence among larger and more established competitors. Our branding strategy illustrated their point of distinction -- The McClure Methodology entitled FOCUS TM: a proprietary, holistic process committed to the needs and success of each participant. With a competitive presence, McClure Management Group became a new service provider to several corporations, fulfilling their outplacement services needs.

 

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Expressions of Gratitude

Expressions of Gratitude needed an infusion of customers and revenue during a make-or-break year. Our branding strategy for this corporate and special-occasions gift basket company included two community service initiatives, “Baskets of Hope” and “Baskets of Learning,” and print, radio and television publicity campaigns. This integrated strategy energized business for Expressions of Gratitude and yielded a 30% increase in revenue over the prior year. The publicity generated lucrative corporate contracts, enabling Expressions of Gratitude to grow and sustain sales over the next two years to $2.3 million in annual revenue.

 

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Percon Technologies Corporation

An ambitious, fast track entrant in the competitive IT arena, Percon Technologies needed an effective integrated marketing program to create a compelling and competitive presence among larger, more established tech firms. The marketing program we developed empowered them to compete more effectively, be included in more important RFPs and win more important projects.

 

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Barnard College Centennial Anniversary Theme

Having developed the theme “A Century of Infinite Possibilities,” we morphed an infinity sign and the number 100 to create an engaging and memorable identity for Barnard College’s centennial anniversary.

 

Barnard College Centennial Anniversary Theme

 


 

Lumina Creative Inc.

We branded Lumina Creative Inc., a full-service marketing communications firm, with a mission to engage and enlighten audiences.

 

Lumina Creative

 


 

Hudson Fusion LLC

This brand identity is the cornerstone of a branding program we developed for Hudson Fusion, a full-service web design and digital marketing firm.

 

Hudson Fusion

 


 

The Chamber of Southern Saratoga County

Sandwiched between two larger chambers of commerce, The Chamber of Southern Saratoga County needed an image campaign to position itself as dynamic organization with a significant history of achievements in one of upstate New York’s fastest growing counties. The 40th anniversary image campaign we developed produced record-breaking attendance and revenue numbers for Chamber events and more than 1.5 million positive media impressions. Spin-off campaigns sustained the momentum and contributed to twin milestones: The Chamber reached its long-held goal of attaining 1,000 members, and the organization was named “2014 Chamber of the Year” by The Business Council of New York State.

 

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Bennett Contracting

For its 100th anniversary, Bennett Contracting wished to showcase its design and construction skills through a community service project and tell the company’s story of beginning as a plumbing shop and evolving into the area’s oldest and largest full-service home remodeling company in New York’s Capital District. Through our “Building Strong Roots” project, an employee team designed, constructed and installed a garden shed and grape arbor in a community garden where more than 50 families grow their own food. A media campaign followed the project from start to finish and generated more than one-half million positive print and broadcast impressions.

 

View TV Segment

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Black Mesa Golf Club/New Mexico Tourism

We created the theme “Timeless. Masterpiece.” Our branding objective for this multifaceted marketing program was two-fold: Promote the breath-taking Black Mesa golf course in New Mexico and the rich Native American heritage of the Santa Clara Pueblo.

 

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Fusco Builders’ Inclusion Program

“Inclusion. Our blueprint for success” was the theme we developed for branding Fusco Builders’ new inclusion program. Conveying the essence of inclusion, the letter “S” in the identity consists of two arrows, suggesting different points of view that work together for a single purpose. The two arrows also represent the very nature of a builder, taking a plan to its fulfillment. Echoing the theme line, the blueprint concept branded and unified all the collateral material.

 

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Bartel Communications Overview

Bartel Communications, Inc., is an award-winning corporate communications firm, specializing in public relations, marketing, business anniversary marketing, custom-content strategy and implementation. We provide brilliant ideas for building your brand. We start there and then deliver award-winning results.

Bartel Communications believes that brilliant ideas blossom through close collaboration with clients. That means we ask questions and listen to your answers until we understand your goals, your message and your audience. We synthesize information, share ideas and shape the direction of each project – together. Then we add the essential elements of our work: creativity, excellence and results.

Our creativity combines fresh thinking, insights and vision with logic, planning and execution. Since we have an innate desire to deliver a superior experience, excellence is threaded throughout all we do. We strive to exceed expectations – yours as well as our own. Therefore, we succeed in building your brand by positioning your company, providing inspired solutions and promoting competitive marketplace advantage for increased profitability – results that speak for themselves. 

Expertise

- Branding
- Business Anniversary Marketing
- Custom Content (Strategy and Implementation)
- Public Relations
- Marketing
- Strategic Storytelling


Industries

- Education
- Finance
- Government
- Health, Medicine & Wellness
- Heritage Tourism
- Hospitality
- Law
- Non-Profits
- Public Relations
- Publishing and Printing
- Real Estate and Construction
- Training and Development

 

Brands

- ABC-CLIO
- Albany Molecular Research, Inc.
- Bennett Contracting, Inc.
- Berkshire Hathaway HomeServices Blake, REALTORS®
- The Chamber of Southern Saratoga County
- Cengage Learning 
- Coldwell Banker 
- Corso’s Cookies 
- Expressions of Gratitude
- Federal Emergency Management Agency (FEMA)
- Mercer Development
- NYS Environmental 
- Conservation
- The Otsego County Chamber of Commerce
- Rowman & Littlefield Publishing Group
- The Sage Colleges
- Snyder Printer
- Venturemark International Corp.



Contact

Pauline Bartel, M.A.
President / Chief Creative Officer
518 237 1353
pauline@paulinebartel.com
www.paulinebartel.com

Bartel Communications, Inc., is a certified NYS Woman-owned Business Enterprise.

 


 

Florville Catalyst Overview

Florville Catalyst, Inc., is an award-winning design firm, specializing in strategy, branding and marketing communications. With over 25 years’ experience, we empower small businesses, non-profits and global brands across a wide spectrum of industries. Our mission is simple: Create engaging, effective and timeless solutions to help strengthen, transform your brand and generate ROI.

Our solutions are guided by a philosophy that goes beyond the aesthetics. The success of our work is attributed to strong analytics – thoroughly understanding your challenges, objectives and audience – and conceptual strength – bringing your message and audience together through engaging and compelling communications that generate results.

We’re proud of our industry’s recognition. Our work has won national and international awards and is part of the permanent collection of the Smithsonian Institute National Design Museum, at Cooper Hewitt.

See our client-proven solutions for:
- Corporations: http://www.florville.com/corporate
- Non-profits: http://www.florville.com/non-profits
- New ventures/small businesses: http://www.florville.com/new-ventures

Expertise

- Branding
- Integrated Marketing
- Motion Design
- Print Communications
- Products and Packaging
- Web/Interactive


Industries

- Financial 
- Education
- Health & Beauty
- Non Profits
- Advertising
- Travel & Entertainment
- Public Relations
- Communications
- Publishing

                

Brands

- Avon Products
- Colgate Palmolive
- Citigroup
- HBO
- JP Morgan Chase
- L’Oreal
- Madison Square Garden
- MasterCard
- Merrill Lynch
- Met Life
- New York Life
- Pfizer
- Time Warner
- United Way
- US Dept. of Commerce
- World Hope International
- Verizon

 

Contact

Patrick Florville
Founder, Creative Director
914 402 4840
patrick@florville.com
www.florville.com

Florville Catalyst, Inc., is a certified NYS Minority Business Enterprise.

 


 

Contact Us

Bartel Communications, Inc. | Florville Catalyst, Inc

The cornerstones, stepping stones and milestones of your business deserve the strategy, creativity and results that Bartel Communications and Florville Catalyst deliver. Discover how you can benefit from our marketing, public relations and branding solutions by arranging an initial, complimentary consultation.

Contact us today!

Pauline Bartel, M.A.
President / Chief Creative Officer
Bartel Communications, Inc.
518 237 1353
pauline@paulinebartel.com
www.paulinebartel.com


Patrick Florville
Chief Creative Officer
Florville Catalyst, Inc.
914 402 4840
patrick@florville.com
www.florville.com

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Contact Details

Bartel Communications Inc.
12½ Division Street
Waterford, NY 12188
Telephone/FAX (518) 237-1353

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