Elegant, Memorable 5th Business Anniversary Campaign

Fabric grocery bags encouraged helping all generations avoid hunger.

Fabric grocery bags encouraged helping all generations avoid hunger.

For the 5th business anniversary of the financial services firm Generations Planning Group, the two managing partners wished to show appreciation to their clients in an elegant, memorable way. So the Certified Financial Planners turned to Bartel Communications, the business anniversary experts. Here’s what we did:

Understood the ClientThe financial planning services offered by Generations Planning Group emphasize continuity or, in industry parlance, the transfer of wealth to the next generation. The family clients they help include multiple generations — parents, their children and grandchildren; the business clients they help include company owners concerned with succession planning to the next generation.

Once we understood the client’s central focus on “helping generations,” we explored the firm’s history. We realized that the date of Generations Planning Group’s founding – April 29 – had been Arbor Day in 2011. This holiday encourages individuals and groups around the world to plant, nurture and value trees. In the United States, National Arbor Day is celebrated each year on the fourth Friday of April. We also noticed that the firm’s 5th business anniversary – April 29, 2016 – would also fall on Arbor Day.

Followed the Threads: The Arbor Day element in the firm’s history intrigued us, because we knew that the symbol of the 5th business anniversary is Wood, according to “The Bartel Years™.” (“The Bartel Years™” is the roster of business anniversary symbols that inspire business anniversary promotional ideas.) The business anniversary promotional campaigns we create for clients often combine celebrating the anniversary and symbolizing the anniversary year.

The other threads we found and used in our strategic thinking and planning for Generations Planning Group were:

  • Arbor Day is traditionally celebrated by planting trees
  • The Arbor Day Foundation (www.arborday.orgis a non-profit conservation and education organization with a mission “to inspire people to plant, nurture and celebrate trees.”
  • The Arbor Day Foundation offers for a purchase a variety of greeting cards that can be personalized. Each card celebrates the recipient by having a tree planted in a national forest in the person’s honor.
  • An ancient Chinese proverb that linked trees and generations

We pulled all these threads together and developed ideas for Generations Planning Group’s 5th business anniversary client appreciation initiative.

Proposed the Promotion: The client appreciation initiative we proposed included:

  • Using a 5th business anniversary branding theme – “Generations Growing Together” – on all client communications and touch points
  • Purchasing from the Arbor Day Foundation a quantity of Give-a-Tree birthday cards personalized with the ancient Chinese proverb we had found: “One generation plants the trees and another gets the shade” plus the 5th business anniversary branding theme we had created: “Generations Growing Together”
  • Sending a card to each client for his or her birthday. We recommended preparing the cards in advance and placing them in a tickler file so the cards could be mailed at the appropriate time.
  • Hosting a business anniversary celebration on Arbor Day at the Albany Pine Bush Preserve Discovery Center (www.albanypinebush.org). The Albany Pine Bush Preserve is a globally rare ecosystem, and the Discovery Center provides visitors with interactive exhibits and activities that tell the story of the natural and cultural history of the Preserve. The Center features a live tree, soaring from the building’s floor to the domed, skylight ceiling.
  • Asking guests attending the business anniversary celebration to bring canned food items for donation to the local food pantry. This community service component of the 5th business anniversary promotional campaign was designed to ensure that “all generations can avoid hunger.” Each guest was gifted with a fabric grocery bag imprinted with the name and logo of Generations Planning Group.

The managing partners of Generations Planning Group (www.genplangrp.com) loved the ideas we developed for the firm’s 5th business anniversary. They had the “elegant, memorable” business anniversary promotional campaign they had wanted and received a high level of positive feedback from their clients.

Here’s what Susan Schell of Generations Planning Group said: “Pauline’s creativity and unique approach to business anniversary celebrations allowed Generations Planning Group, LLC, to plan a wonderful year of celebration…None of this would have occurred without Pauline’s leadership and participation. She is a consummate professional, as well as a delight to work with!”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

 

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120th Anniversary of “The Stars and Stripes Forever”

This year marks the 120th anniversary of “The Stars and Stripes Forever,” the iconic patriotic march written by composer John Philip Sousa (1854-1932).  

Known as “The March King,” Sousa was on a European vacation when he received word that the manager of The Sousa Band, David Blakely, had died suddenly. The band would soon begin a new cross-country tour, which meant that Sousa had to return to the United States immediately. As he related in his 1928 autobiography, Marching Along  

As the vessel (the Teutonic) steamed out of the harbor I was pacing on the deck, absorbed in thoughts of my manager’s death and the many duties and decisions which awaited me in New York. Suddenly, I began to sense a rhythmic beat of a band playing within my brain. Throughout the whole tense voyage, that imaginary band continued to unfold the same themes, echoing and re-echoing the most distinct melody. I did not transfer a note of that music to paper while I was on the steamer, but when we reached shore, I set down the measures that my brain-band had been playing for me, and not a note of it has ever changed. 

“The Stars and Stripes Forever” was an instant success and became known as the masterpiece of Sousa’s long career. Sousa died on March 6, 1932 after a rehearsal in which the last piece he conducted was “The Stars and Stripes Forever.” 

In 1987, Congress named Sousa’s magnum opus the National March of the United States of America.

Today, “The Stars and Stripes Forever” is played at the conclusion of a Presidential speech and traditionally ends Fourth of July concert and fireworks events such as PBS’s “A Capital Fourth” (http://www.pbs.org/a-capitol-fourth/home/) and The Boston Pops Orchestra’s “Fireworks Spectacular” (https://www.bso.org/).  

Happy Independence Day 2016, America!

Listen to our National March, composed by John Philip Sousa, a man whose surname as well as his best loved composition is “So-USA!”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

 

 

 

 

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How Olivia de Havilland Won the Role of Melanie in GWTW

A book to celebrate GWTW's 75th Anniversary!
A book to celebrate GWTW’s 75th Anniversary!

RKO actress Joan Fontaine received a message that director George Cukor wanted her to read for GWTW. Oh, what she wouldn’t give to play Scarlett! But when she arrived for her appointment, she discovered that the director had her in mind for Melanie. Since that role held no interest for her, she suggested that Cukor test her sister, Olivia de Havilland. 

De Havilland was hungry for Melanie. And she knew that her competition was stiff: Elizabeth Allan, Andrea Leeds, Ann Shirley, and Frances Dee had tested for the role. She read for the part at Cukor’s office, and he suggested that she read for producer David O. Selznick. 

Several days later, de Havilland replayed the same scene in Selznick’s house with Cukor taking the role of Scarlett. When de Havilland finished, Selznick decided that she was Melanie and offered her the role on the spot. She was joyous, but then her emotions crashed to the floor. Jack L. Warner would never let her accept the part. 

De Havilland was a contract player at Warner Bros. When her career began there in the 1930s, she was cast opposite handsome Errol Flynn. The combination worked. Dashing Flynn and doe-eyed de Havilland starred in a string of hero-rescues-damsel-in-distress films from Captain Blood to Robin Hood. But as Flynn’s career soared, de Havilland’s seemed permanently grounded. 

Against her was Warner’s star system that favored male actors such as Cagney, Robinson, and Bogart. Plus, the reigning queen of the lot, Bette Davis, was not easily dethroned. So there really was no place for de Havilland’s career to go unless she sought roles outside the studio. And this, according to Jack L. Warner, was verboten.

True to his dictates, Warner’s response was a resounding “No” when de Havilland approached him about taking on the role of Melanie. He also feared that once de Havilland had a taste of freedom she would be unwilling to return to the shackles of the studio system.  

But Warner underestimated demure de Havilland. Rather than accept Warner’s verdict as the final word, this iron-willed magnolia decided to appeal to someone who could change her boss’s mind: his wife. 

De Havilland invited Ann Page Warner for tea at the Beverly Hills Brown Derby and poured out the details of her plight. Mrs. Warner, a former actress, was sympathetic and pledged to do what she could. With such a powerful force at work, Jack L. Warner soon capitulated.  

Soon, Olivia de Havilland found herself at the Selznick International Pictures’ studio on the set of Gone With the Wind in the role of Melanie Hamilton Wilkes, and Hollywood would never be the same. 

Happy 100th birthday, Ms. De Havilland! Gone With the Wind fans all over the world love you!

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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Gone with the Wind Published 80 Years Ago Today

A book to celebrate GWTW's 75th Anniversary!
A book to celebrate GWTW’s 75th Anniversary!

June 30, 2016 marks the 80th anniversary of the publication of Gone with the Wind. What many fans of Margaret Mitchell’s novel don’t realize is that editions of the book bearing a June 1936 publication date are not first editions. How can that be? Here’s the scoop:

Macmillan, the publisher, initially ordered 10,000 copies of Gone with the Wind to be printed in time for the novel’s formal release on May 5, 1936. But then The Book-of-the-Month Club named Gone with the Wind its feature selection for July 1936. Because of this, Macmillan delayed the formal release date for Gone with the Wind to June 30, 1936. The publisher still shipped copies of the novel to bookstores in May.

Word-of-mouth news about Gone with the Wind accelerated the public’s demand for the new book. Macmillan ordered three subsequent printings during the month of June. Before the official release date had even arrived, a total of 100,000 copies of Gone with the Wind were in print.

That confused first-edition book collectors. Copies of Gone with the Wind purchased at publication bore “Published in June” on the copyright page, yet earlier copies carried “Published in May.” Collectors flooded Macmillan with requests for clarification. As a result, Macmillan was compelled to send out form letters explaining that copies of the novel with the May publication date were the real first editions.

Bookstores were unable to keep Gone with the Wind on the shelves or in their window displays. Proprietors complained that bookstore windows were broken and that thieves were making off with copies of the novel.

One month after publication, 201,000 copies of Gone with the Wind were in print. By September 1936, with 370,000 copies in print, Gone with the Wind was declared the fastest-selling book in history. The one-millionth copy of Gone with the Wind was printed on December 15, 1936. Macmillan made this most significant volume a gift to author Margaret Mitchell.

Happy 80th anniversary, Gone with the Wind!

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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30th Business Anniversary Kick Off for The Otsego County Chamber of Commerce

2016 Award WinnersCongratulations to our client, The Otsego County Chamber of Commerce, on reaching its 30th business anniversary. The Chamber kicked off the celebration of this milestone year at the Spring 2016 annual awards dinner. More than 300 Chamber members and guests in attendance made the occasion a true “sell”-abration of business. 

Here’s What We Did: The symbol of the 30th business anniversary is Pearl, and our theme for the Chamber’s anniversary year – “Otsego County: The Pearl of New York State” – was on display at the awards dinner.  

We asked members to donate items for use as door prizes. The give-aways included products, gift certificates for services and special offers, showing recipients why the donor companies are such a great part of Otsego County. For extra fun, we asked companies to tag each donation with a business card and to share on the back of each card a “Pearl of Wisdom” that demonstrated why the company is successful. A special table filled with an abundance of these items greeted guests and served as a powerful statement about the best of business in Otsego County. 

Introducing the Honorees: 

  • NYCM Insurance (www.nycm.com) was named Distinguished Business of the Year, an award which “recognizes an Otsego County Chamber of Commerce business which has demonstrated successful economic growth, has a strong commitment to the Otsego County business community, and made a sustained and substantial impact in the community.”
  • John Remillard was named the recipient of the Eugene A. Bettiol, Jr., Distinguished Citizen Award, an honor “given to a citizen of Otsego County who is committed to enhancing the quality of life in Otsego County, has made a long-term impact on our region and who gives back to community through their leadership.”
  • Oneonta Family YMCA (www.oneontaymca.org) was named the recipient of the Quality of Life Award, which is “given to a business or individual who has involvement in the community and has significantly contributed to the overall quality of life in Otsego County and its citizens through its programming and/or activities and has made a significant, substantial contribution in the previous year to the social, civic, or charitable health and well-being of Otsego County.” 

Congratulations to the award winners! Congratulations to The Otsego County Chamber of Commerce for a successful launch of its 30th business anniversary!  

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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76th Anniversary of Gone With the Wind’s Oscar Wins

A book to celebrate GWTW's 75th Anniversary!

A book to celebrate GWTW’s 75th Anniversary!

On February 29, 1940, Hollywood was abuzz and aglitter with Oscar fever. As was the custom, the names of the Oscar winners were revealed in advance to the press, with newspapers making a solemn promise not to break the news before the ceremonies. But one newspaper couldn’t contain the excitement.

The Los Angeles Times printed the names of the winners and splashed Gone With the Wind in banner headlines across the front page. Talk about spilling the beans!

Everyone arriving for the banquet that Thursday evening at the Cocoanut Grove of the Ambassador Hotel knew who would be picking up Oscars and who would be going home empty handed.  

With an unprecedented 13 nominations in 12 categories (double nomination for Best Supporting Actress), Gone With the Wind won a record-breaking 8 competitive Academy Awards:

  • Best Picture – Gone With the Wind
  • Best Actress – Vivien Leigh
  • Best Supporting Actress – Hattie McDaniel
  • Best Director – Victor Fleming
  • Best Screenplay – Sidney Howard
  • Best Cinematography, Color – Ernest Haller and Ray Rennahan
  • Best Art Direction – Lyle Wheeler
  • Best Film Editing – Hal C. Kern and James E. Newcom

Gone With the Wind might have swept the Academy Awards, but the film did not win in every nomination category:

  • Clark Gable lost the Best Actor Award to Robert Donat for Goodbye, Mr. Chips
  • Jack Cosgrove lost Best Special Effects Award to The Rains Came
  • Max Steiner lost the Best Original Musical Score Award to The Wizard of Oz
  • Thomas Moulton lost the Best Sound Recording Award to When Tomorrow Comes

With an impressive number of Oscar wins, Gone With the Wind gilded the lily by picking up with two more honors:

  • David O. Selznick received the honorary Irving G. Thalberg Memorial Award “for the most consistent high quality of production during 1939.”
  • William Cameron Menzies received an honorary plaque “for outstanding achievement in the use of color for the enhancement of dramatic mood in the production Gone With the Wind.”

The 12th annual Oscar extravaganza was a great night for Gone With the Wind. But Board members of the Academy of Motion Picture Arts and Sciences were furious over the leak of the Oscar news by the Los Angeles Times 

This breach prompted the academy to initiate a protocol for future award presentations. Since then, the names of the winners have been sealed in envelopes by PricewaterhouseCoopers, a multinational professional services firm that oversees the tabulation of the voting results. This ensures that the results are, indeed, kept secret until the presenter says “And the Oscar goes to…”

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

 

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Selznick’s Best Picture Oscar is Missing!

A book to celebrate GWTW's 75th Anniversary!

A book to celebrate GWTW’s 75th Anniversary!

In 1999, producer David O. Selznick’s 1939 Best Picture Oscar for Gone With the Wind sold at auction for more than $1.54 million to singer Michael Jackson. The presale estimate had ranged from $200,000 to $300,000. The winning bid by the King of Pop set a new record for the sale of Hollywood memorabilia.  

After Jackson’s sudden, unexpected death in 2009, his estate inventoried the possessions the entertainer kept at his Neverland ranch and at his Los Angeles home. According to The Hollywood Reporter (http://www.hollywoodreporter.com/news/michael-jacksons-15m-gone-wind-867610), the Gone With the Wind Best Picture Academy Award was nowhere to be found.       

Howard Weitzman, attorney for Jackson’s estate, told The Hollywood Reporter: “The estate does not know where the Gone With the Wind statuette is. We would like to have that Oscar because it belongs to Michael’s children. I’m hopeful it will turn up at some point.” 

As a Gone With the Wind fan, I hope that Selznick’s Best Picture Academy Award surfaces. I would hate to think of that Oscar remaining missing, as is the case with Hattie McDaniel’s Academy Award as Best Supporting Actress for Gone With the Wind.

In her will, McDaniel bequeathed her award to Howard University’s drama department. No official records in the university’s archives show that the institution took possession of the award, after the actress died in 1952. But students who attended Howard University in the 1960s recall seeing the award on display in the fine arts building. The award seems to have vanished in the late 1960s during a turbulent time of social unrest on campus. Over the years and to this day, efforts to find the award have been unsuccessful.

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

 

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75th Anniversary of Bogart’s Classic Film

Maltese FalconFor the 75th anniversary of The Maltese Falcon, Turner Classic Movies (www.tcm.com) and Fathom Events (www.fathomevents.com) hosted a theatrical re-release of the 1941 detective thriller.

I couldn’t wait for this film-noir classic, featuring Humphrey Bogart as Sam Spade, Mary Astor as Brigid O’Shaughnessy, Sydney Greenstreet as Kasper Gutman and Peter Lorre as Joel Cairo, to come to Saratoga Springs, NY. The film’s showing at my local cinema on February 21 marked my first time seeing on the big screen “the stuff that dreams are made of.” Other notable firsts associated with The Maltese Falcon include:

  • The first adapted screenplay written by John Huston as a solo screenwriter
  • The first film directed by John Huston
  • The first film appearance by veteran stage actor Sydney Greenstreet, making his Hollywood debut at the age of 61
  • The first and only uncredited appearance in a film by actor Walter Huston. As a gesture of good luck for his director son, Walter Huston accepted the cameo role of the ship’s captain who staggers into Sam Spade’s office with the black bird, drops the bundle and then dies.
  • The first and only Oscar nomination for Sydney Greenstreet. He was nominated for but didn’t win in the category of Best Supporting Actor for his portrayal of “The Fat Man.”
  • The first of two films featuring Humphrey Bogart, Sydney Greenstreet and Peter Lorre. (The second was 1942’s Casablanca.)
  • The first film version of Dashiell Hammett’s 1930 novel that was a box-office smash. Two prior versions – 1931’s The Maltese Falcon and 1936’s Satan Met a Lady – were disappointments.  

Congratulations to The Maltese Falcon on its 75th anniversary! To quote Sam Spade: “You’re good, you’re very good.”

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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Heartbreak for Clark Gable 74 Years Ago Today

A book to celebrate GWTW's 75th Anniversary!

A book to celebrate GWTW’s 75th Anniversary!

After he completed work on Gone With the Wind, Clark Gable returned to work life at MGM and to home life with the love-of-his-life Carole Lombard. The idyllic happiness of Hollywood’s golden couple was shattered when the Japanese bombs found their targets at Pearl Harbor.

A dyed-in-the-wool patriot, Lombard helped in the war effort by traveling to her home state of Indiana in 1942 on a bond-selling tour. In Indianapolis alone, Lombard sold over $2 million in defense bonds.

She was on her way home to Gable on January 16, 1942, when, a few minutes after taking off from Las Vegas, her plan smashed into Mount Potosi. Everyone on board, including 33-year-old Lombard, her mother and MGM’s staff publicist Otto Winkler, was killed.

News of the crash stunned Hollywood, prompting an outpouring of grief and remembrance:

http://www.latimes.com/local/obituaries/la-me-carole-lombard-19420118-story.html

And Clark Gable’s life was altered forever.

Blog Bio: Pauline Bartel is the author of The Complete GONE WITH THE WIND Trivia Book (2nd edition) and an expert on the film and its history. Visit the website (www.paulinebartel.com/resources/books/books-available) for further information. Follow her on Twitter @PaulineBartel and “like” her on Facebook (www.facebook.com/TheCompleteGWTWTriviaBook).

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Will You Celebrate or SELL-abrate Your Business Anniversary This Year?

Some companies throw a party to mark a business anniversary. After all, what’s better than a catered affair with confetti and confections to celebrate a 10th, 25th or 150th business anniversary? How about a business anniversary “sell”-abration that contributes to the bottom line?

Companies with a “Let’s-Throw-an-Anniversary-Party” mindset overlook the promotional power of a business anniversary. Every business anniversary is an opportunity to showcase your company’s products and services, engage customers and drive sales.  

Companies with a “Let’s-Increase-the-Bottom-Line” perspective harness the business anniversary’s promotional power. They create an anniversary-year branding message, develop a business anniversary promotional plan and transform the business anniversary into a “sell”-abration. (Business anniversary consultants make this process smooth and easy.)

Strategies that transform business anniversary merry making into business anniversary money making include:

  • Outreach campaigns directed to customers and prospects that increase revenue 
  • Recognition campaigns for key stakeholders (e.g., employees, suppliers, etc.) that build stronger relationships with company advocates  
  • Community service projects that raise your company’s visibility in the community by doing good 
  • Publicity campaigns that tell your company’s story of starting, struggling and succeeding 
  • Social-media and custom-content marketing campaigns that connect to, inform and build relationships with customers and prospects  
  • Legacy campaigns that celebrate your company’s history and become part of the company’s brand moving into the future.   

By launching strategic business anniversary promotional campaigns, companies receive fabulous gifts:  

  • New and repeat business
  • Stronger key relationships
  • Competitive marketplace advantage

 Want to see this in action?

 A corporate and special-occasions gift basket company needed to increase its customer base and overall revenue during a make-or-break year. Bartel Communications created and publicized two community service campaigns, “Baskets of Hope” and “Baskets of Learning,” that involved collecting personal care products and back-to-school supplies, respectively, presenting them in beautifully decorated gift baskets and donating them to a women’s shelter.  

The campaigns created a high level of customer engagement, and the company attained a 30% increase in revenue over the prior year. Leveraging the anniversary momentum and the multi-media publicity generated, the company grew sales over the next two years to $2.3 million in annual revenue.  Now that’s a “sell”-abration! 

Bartel Communications offers a free guide, “Visioning Your Business Anniversary.” To receive your complimentary PDF, send a request to pauline@paulinebartel.com

Whether your company is reaching its 10th, 25th or 150th business anniversary, don’t miss the opportunity that comes only once in the lifetime of your company: Transforming business anniversary merry making into business anniversary money making!

Blogger Bio: Pauline Bartel, M.A., is President and Chief Creative Officer of Bartel Communications, Inc., an award-winning corporate communications consultancy. One of the company’s specialties is business anniversary marketing.

Bartel Communications created “The Bartel Years™” and “The Bartel Years 200™,” rosters of business anniversary symbols to inspire two centuries of business anniversary “sell”-abrations.

Through The Bartel Way™, an integrated marketing and public relations strategy, Bartel Communications uses business anniversaries as showcases for a company’s products and services. This engages customers, drives sales and transforms the anniversary into a “sell”-abration. For further information, visit www.paulinebartel.com/services/corporate-services/business-anniversary-consulting

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