Category Archives: Marketing

Snyder Printer Marks 120th Business Anniversary

On October 24, 1895, Walter Snyder opened a printing business in Troy, NY. The company witnessed the evolution of printing from wood type to linotype and digital printing. On October 24, 2015, Snyder Printer marked its 120th business anniversary. Today, … Continue reading

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Bennett Contracting — From the Beginning

Time Warner Cable News reporter Jon Dougherty tells Bennett Contracting’s story of beginning as a plumbing shop in 1915, expanding into heating and insulation services in the 1970s and evolving into the Capital District’s oldest and largest full-service home remodeling … Continue reading

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Bennett Contracting Celebrates a Century of Success in the Capital District

Bennett Contracting, Inc., began in 1915 when Dan (D.A.) Bennett opened a plumbing shop in a rented garage in Delmar, NY. A railroad steam fitter, Bennett saw opportunities in servicing the new technology of the times: indoor plumbing and central … Continue reading

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Bennett Contracting Celebrates 100th Anniversary

Third-generation owner Gregory Bennett Jackson decided to celebrate the 100th business anniversary of his family’s full-service home remodeling company, Bennett Contracting, Inc., by helping families in Albany’s South End build strong roots.   On May 2, 2015, Jackson and a team … Continue reading

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Celebrating 7th Anniversary of National Record Store Day

If, like me, you are a vinyl record enthusiast, today is our day to celebrate the 7th anniversary of National Record Store Day (http://www.recordstoreday.com). The official commemoration began in 2007 as a way to acknowledge the unique culture of independently owned record … Continue reading

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Turner Classic Movies Celebrates 20th Business Anniversary

One strategy for celebrating a business anniversary is offering special business anniversary promotional packages tied to the anniversary year. That’s what Turner Classic Movies (www.TCM.com) did for its 20th anniversary in 2014: Offered 20 free nationwide screenings of the film … Continue reading

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100th Business Anniversary for Hellmann’s Real Mayonnaise: Spread the Word!

German immigrant Richard Hellmann opened a deli in New York City in 1905, selling meats, cheeses, salads and two types of his wife’s homemade mayonnaise. To differentiate between the two, Hellmann tied blue ribbons around the small jars that contained … Continue reading

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Business Anniversary Celebration or SELL-abration: Your Choice

Your company’s milestone business anniversary is approaching. That means you have a decision to make: Do you celebrate or do you “sell”-abrate? Your mindset determines which you choose. Companies that choose to celebrate have a “Let’s-Throw-A-Party-Because-It’s-Our-Anniversary” mindset. They arrange catered … Continue reading

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Planning Your Business Anniversary Celebration? Take 3 Lessons From The Rolling Stones

The date: July 12, 1962. The place: London’s Marquee Club. Taking the stage that night was a debut band fronted by a sexy, strutting lead singer. Mick Jagger and the boys rocked the house that night, and The Rolling Stones … Continue reading

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Using Media Relations to Promote and Grow Your Business During Tough Economic Times

During tough economic times, smart companies harness the power of media relations to promote and grow their businesses. Media relations is the art of working with journalists in various media (i.e., newspapers, magazines, radio, television, the Internet) to inform their … Continue reading

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