Category Archives: Communication

74th Anniversary of Gone With the Wind’s Los Angeles’ Premiere

After its Atlanta premiere on December 15, 1939, the film Gone With the Wind blew into Los Angeles for its December 28 debut at the Fox Carthay Circle Theatre. This most glamorous premiere of all was held three days before … Continue reading

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Holiday Inn Celebrates 60th Business Anniversary Using Number and Symbol

Some companies marking a milestone business anniversary use the anniversary number or the anniversary symbol in business anniversary promotional campaigns. Holiday Inn — the largest hotel chain in the world — is celebrating its 60th business anniversary in 2012 by using … Continue reading

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Cartier Celebrates 165th Business Anniversary With an Odyssey

Established in Paris in 1847, iconic French jeweler and watchmaker Cartier (www.cartier.us/) celebrated its 165th business anniversary with a visual brand odyssey. The three-and-a-half minute commercial L’Odyssee de Cartier (http://www.odyssee-cartier.co.uk/#/film) is described by the brand as “a journey between dream … Continue reading

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Counting My Blessings Includes My Clients

Today, in writing out my Thanksgiving grocery list, I remembered to include all the ingredients for the traditional roast turkey dinner I’ll serve when my guests gather to count our blessings. A month ago, in writing out my Thanksgiving card … Continue reading

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Holy Communion! Church Goods Store Celebrates 90th Anniversary

William B. O’Connor Church Goods opened its doors in 1921 and has been providing a range of religious goods — from sacramental bread, vestments and candles to rosaries, missals and First Communion gifts — to Christian congregations and members of … Continue reading

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IBM Selectric, You Were Just My Type: The Back Story

Seven years after the IBM Selectric’s debut, I was a high school Junior, taking a typing-for-business course. All the machines in our typing-lab classroom were gray, utilitarian behemoths until the day the IBM Selectric arrived. Like a tall, dark, handsome transfer … Continue reading

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IBM Selectric Marks 50th Business Anniversary

The IBM Selectric reported for work in American offices 50 years ago on July 31, 1961. By the time it retired 25 years later, the Selectric had revolutionized office work and inspired many of the features of today’s word-processing computers: … Continue reading

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“Play Ball”: The Stinker Pitch

The Stinker Pitch involves sending a media release containing no newsworthy content. Some business people confuse what’s new with what’s news. While teaching a building-a-buzz-for-your-business seminar, I asked participants to list company achievements that could be publicized. Mixed in with … Continue reading

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“Play Ball”: The Knucklehead Pitch

I met Clueless Carl at a Chamber networking mixer. This small-business owner was vexed by the media’s inattention to his company. “My competitors are always in the papers, but they never write about me,” Carl grumbled. When I asked if … Continue reading

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“Play Ball”: The Backstory

I’m a contributing writer for “Welcome to The Boardroom,” a business-section feature of the Ballston Journal. Once a month, I submit to the business editor an article in which I discuss an aspect of branding, marketing or public relations. A new … Continue reading

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