Monthly Archives: December 2011

Which Business Anniversary Will Your Company SELL-abrate In 2012?

Here’s a cause for celebration in 2012 — your company’s business anniversary! Whether your company is approaching a milestone year (one ending in 0 or 5) or an in-between year, celebrating your business anniversary with a promotional campaign is like … Continue reading

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Salt & Pepper: Symbol of the 14th Business Anniversary

Salt and pepper is the symbol of the 14th business anniversary, according to “The Bartel Years(TM),” the roster of business anniversary symbols for a company’s first 100 years of success. An essential mineral for human life, salt or sodium chloride … Continue reading

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The Sapphire: Symbol of the 45th Business Anniversary

The sapphire is the symbol of the 45th business anniversary, according to “The Bartel Years(TM),” the roster of business anniversary symbols for a company’s first 100 years of success. Second in hardness only to the diamond, the sapphire has been … Continue reading

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Marketing Partnerships: Give to Receive

At this season of giving, wise men and women business owners seeking to form great marketing partnerships are guided by a star principle: Give to receive. A backstory from my firm, Bartel Communications, illustrates this point. In 2007, we launched … Continue reading

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