Monthly Archives: July 2011

Follow the Yellow Brick Road to Kansas for 150th Anniversary

On January 29, 1861, Kansas became the 34th state of the Union. In honor of its sesquicentennial in 2011, the Sunflower State is throwing a year-long anniversary celebration. Events abound, including the exhibit “150 Things I Love About Kansas” at … Continue reading

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Western Union Celebrates 160th Anniversary With Network Challenge

Think you’re the world’s most globally networked person? Then Western Union wants to hear from you. The global payment services company has issued the Western Union Network Challenge to find the United States’ individual with the most global connections on … Continue reading

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Here’s the Scoop — Bassetts Ice Cream Celebrates 150th Anniversary!

In 1861 when Abraham Lincoln was in the White House, Lewis Dubois Bassett made his first batch of ice cream. The place: The Bassett backyard in Salem, NJ. The method: A mule-turned churn. This month, America’s oldest ice cream company … Continue reading

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Keeping Cool — Thanks to 109th Anniversary of Modern Air Conditioning

From inside my office, I watch people on the street, coping with a broiling sun, temperatures in the 90s and humidity off the meteorological charts. But I am keeping cool thanks to the building’s Carrier air conditioning system. So let me … Continue reading

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Hot Dog! Wienerschnitzel Celebrates 50th Anniversary

On July 17, get your buns to your local Wienerschnitzel for the hot-dog company’s 50th anniversary. You’ll enjoy 61-cent menu originals such as Chili Dogs, Kraut Dogs and Mustard Dogs to commemorate the company’s founding in 1961. But the top … Continue reading

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Big Mistake #3 Companies Make With a Business Anniversary

Like the sails on a schooner caught in gale force winds, employees are stretched to the limit these days. Delegating business anniversary planning and execution to staff already grappling with ongoing responsibilities is Big Mistake #3. Committing this blunder could … Continue reading

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Big Mistake #2 Companies Make With a Business Anniversary

Throwing a party is one way to celebrate a business anniversary. But if it’s a feel-good, aren’t-we-great, let’s-pat-ourselves-on-the-back kind of party, the company is guilty of Big Mistake #2 when it comes to planning and executing a business anniversary promotional … Continue reading

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Big Mistake #1 Companies Make With A Business Anniversary

If you’re thinking about celebrating your company’s business anniversary, be smart in harnessing the promotional power of this essential marketing strategy. Avoid Big Mistake #1 that companies make in planning and executing business anniversary promotional campaigns: Waiting Too Long. Some companies celebrate … Continue reading

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“The Bartel Years 200(TM)”: The Back Story, Part 2

After our photography-studio client challenged me to create business anniversary symbols for companies in their second century of business, I incubated the idea. Why were companies successful for more than a century? It had to be more than just having … Continue reading

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“The Bartel Years 200(TM): The Back Story, Part I

“The Bartel Years 200(TM)” is the roster of business anniversary symbols meant to inspire anniversary promotional campaigns for companies in operation for more than 100 years. What follows is the first part of the back story. After we issued the original roster … Continue reading

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