Monthly Archives: June 2011

“Play Ball”: The Swerve Pitch

When I was a rookie media-relations practitioner, I learned from my then-boss the secrets to avoiding the swerve pitch, which is sending a story idea or a media release with incorrect information. She had me double check every detail before … Continue reading

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Announcing the Anniversary Launch of “The Bartel Years 200(TM)”

In honor of our 14th business anniversary, Bartel Communications, Inc., debuts “The Bartel Years 200(TM),” business anniversary symbols to inspire business anniversary promotional campaigns for companies in operation for more than 100 years. “The Bartel Years 200(TM)” represent the DNA … Continue reading

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“The Bartel Years(TM)” Back Story: The Marriage

The marriage of necessity and ingenuity for Bartel Communications, Inc., resulted in the birth of “The Bartel Years(TM),” the roster of business anniversary symbols for a century of business anniversary promotional campaigns. To help companies use “The Bartel Years(TM),” I … Continue reading

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“The Bartel Years(TM)” Back Story: The Engagement

Every marriage begins with the engagement. The engagement for “The Bartel Years(TM)” began in 2006 at a Bartel Communications’ staff meeting. One agenda item was how to celebrate the firm’s 10th business anniversary the following year. We decided that a … Continue reading

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“Play Ball”: The Thumbs-Down Pitch

In baseball, a changeup is thrown so it looks like a fastball but takes its time arriving at the plate. The media relations’ version is called the thumbs-down. The thumbs-down pitch involves sending an event-announcement media release less than two … Continue reading

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Move Over, Brides! Businesses Have Anniversaries, Too!

June is an anniversary month for businesses as well as for brides. For example, Henry Ford incorporated Ford Motor Company on June 16, 1903. Richard Branson’s Virgin Atlantic made its inaugural flight on June 22, 1984. I opened the doors … Continue reading

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“Play Ball”: The Stinker Pitch

The Stinker Pitch involves sending a media release containing no newsworthy content. Some business people confuse what’s new with what’s news. While teaching a building-a-buzz-for-your-business seminar, I asked participants to list company achievements that could be publicized. Mixed in with … Continue reading

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“Play Ball”: The Knucklehead Pitch

I met Clueless Carl at a Chamber networking mixer. This small-business owner was vexed by the media’s inattention to his company. “My competitors are always in the papers, but they never write about me,” Carl grumbled. When I asked if … Continue reading

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